Secrets You Didn’t Know About Managing Different Types of Mobile Home Communities

There are many types of mobile home and RV communities, from land owned and land leased, to family-friendly and 55+. And it’s important to remember that each community has different goals and needs. Today, we will discuss some of the considerations you should have for each community.

ALL AGE COMMUNITIES

 

  • All-age communities are made up of families, singles and seniors.
  • Amenities should appeal to families: playground, basketball hoop, etc for children.
  • Amenities should also appeal to seniors: shuffleboard, pool, exercise for seniors.
  • Offices may consider later hours so residents can stop in after work or on Saturday.
  • Collections may be tougher because of other demands on income.
  • Community-wide activities may be poorly attended as residents are mobile and seek outside events.

55+ COMMUNITIES

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  • Seniors are looking for quite, active-adult communities with like-minded people.
  • Amenities could include shuffleboard, bocce ball, pool, tennis, pickleball, etc.
  • Offices are usually open during the day as many retired seniors are around.
  • Collections are generally easier at these communities.
  • Community activities are better attended as seniors may not want to travel outside for events.
  • Church services often take place on the premises.
  • Today’s seniors are much more active and are looking for more than just a community, they are searching for a lifestyle.
  • They want more amenities and more events than ever before that cater to their active lifestyles.

RV COMMUNITIES 

  • RV communities appeal to people who prefer short-term stays. It may be for a season, three months, several weeks or just days.

 

  • Management is more like a hospitality industry, much like hotels whose residents are transient.
  • Some guests return annually, some don’t.
  • Amenities need to entertain while guests visit: swimming pool, basketball, tennis, shuffleboard, cook outs.
  • Collections are easy as most are done in advance.
  • Check-in can be after-hours or weekends so staffing properly is important.
  • RVers usually feel like part of a community, so hosting fun events is a great way to get guests to feel connected to your resort and want to come back!

 

Why Seconds Could Lose You the Home Sale

Mobile homes for sale, florida mobile homes for sale, florida manufactured homes for sale, florida homes, property management company florida, florida property management, mobile home property managementWhen you shoot out an email to a business you expect a fast response, right? This is especially true when you’re searching for a good or service. You usually send out multiple emails and then move forward with the company that answered fastest with the best deal. The same is true for home buyers.

Today, home buyers often begin their search on the internet, which means they have almost limitless options available to them. In fact, 78% of new home shoppers visit 3+ sites prior to taking action on a real estate site. This means they have options and they use them!

But did you know that 45% of inquires on a real estate website never receive a response? This is why sellers need to create an action plan that will position their home to sell as quickly as possible, and at the best price.

To start, this means responding quickly to inquires. A staggering 45% of consumers expect an initial response from an online inquiry within 15 minutes. That’s just 15 minutes you have to make a sale before they move on to a different home.

We know that if you’re choosing to sell your home, responding to the constant inquires can be challenging. That’s why many buyers and sellers choose to enlist the help of professionals.  If you are a seller in a Newby Managed community and list with one of our professional agents, you will find your listing will be monitored for effectiveness, giving you the edge.

Also, our professional sales team will assist sellers in marketing their home at price that will help engender fast responses from buyers.  Our sales team will respond quickly to potential buyers, because we recognize the importance of fast responses when selling your manufactured home.

In this day of internet shopping, buyers are not willing to wait long periods of time for response.  A timely response to an interested buyer by a knowledgeable sales professional is critical!  If you are a buyer, our on-site sales team knows the community and will be available to show you homes that fit your needs and help you buy that ’just right home’ quickly.

The point is…Good preparation and fast responses by sellers, buyers and their agents make the selling and buying process a win-win for everyone.

Own a mobile home community? You might be missing out.

property management, manufactured home property management, rv property managementIf you own a manufactured home community, you could be missing out! While it’s a great way to earn income, and provide a valuable service to the community, many do’t realize how hard it is. It requires 24/7 attention.

You might be missing the details that a professional management company wouldn’t.

That’s where Newby Management comes in. We’re a full-service property management company with over 40 years of experience in the industry. Our team expertly manages your manufactured home community while keeping you in the loop, so you always know what’s going on.

Our corporate staff works hard every day to keep your manufactured home community running smoothly. Our experience, combined with our depth of service, make us one of the best options for manufactured home community management in the industry.

Here’s an in-depth look at the manufactured home property management services we offer:

Property Management  
The Newby Management team knows that each manufactured home community faces unique challenges. That’s why each property is approached individually, and their struggles, hopes and dreams become Newby Management’s. Each manufactured home community is handled as if it belonged to the company.

Property Management Services:

  • Resident Relations
  • Collecting Rents
  • Sales & Marketing
  • Rule Enforcement
  • Property Visits
  • Community Clean-up
  • Disaster Relief
  • Maintenance
  • Create & Promote Lifestyle
  • Hold Meetings for Rent Increases
  • Comply with State & Federal Guidelines
  • Host Social Events
  • Physical Plant Management
  • 24-Hour Crisis Management

Accounting:
Accounting is usually marked by numbers and figures. At Newby Management, it’s marked by genuine care. The accountants treat all the money they handle as if it were their own. They personally invest in the outcome of the finances, and through it are able to provide excellent customer service and financial reporting.

When investors or ownership groups make special requests known, the accounting team meets them consistently. The company’s service package is often customized to meet the needs of a variety of challenges that investors and owners face. Unlike other companies, Newby Management clients have the comfort of knowing they will always be able to talk directly to a live person who handles their account on a day-to-day basis.

Accounting Services:

  • Budgets
  • On-Time Payment Processing
  • Rent Collection
  • Professional Financial Reporting
  • Manage/Reconcile Bank Accounts

Human Resources:
Hiring the right team members for the right positions is about more than wordy job descriptions. The human resources department at Newby Management is dedicated to finding the right team members, with the right personalities to fill positions on our team.

HR Services:

  • Management Training
  • Competent On-Site Personnel
  • Hire/Fire Team Members
  • Advertise and Recruit for Open Positions
  • Ensure Compliance with Federal and State Laws
  • Complete Background and Drug Screenings
  • Administer Skills & Personality Tests
  • Provide Workers’ Compensation
  • Benefit Administration
  • Unemployment Claims

Information Technology:
The Newby Management IT team is on the cutting-edge of technological advances in the industry. A thoughtful, intelligent group of early adopters make this department unequivocally trained to handle a vast range of requests, issues and ideas in the property management arena.

IT Services:

  • IT Services:
  • Website Design and Management
  • Software Management
  • PC/Hardware Support
  • WiFi Systems
  • Security Camera Systems
  • Ongoing IT Training
  • Virus Protection and Updates
  • Back-up Systems
  • Wholesale Pricing on Hardware
  • Licensed Tracking
  • Remote Support

Sales & Marketing:
In an ever-evolving digital landscape, the sales and marketing team at Newby Management works to stay current across all mediums. The in-house talent available to clients is unparalleled in the industry, and gives the team a unique ability to create one-of-a-kind products and marketing programs that are tailored to individual communities.

Sales & Marketing Services:

  • Corporate Photographer
  • Social Media Marketing
  • Social Media Training
  • Online Advertising
  • In-house Design Team
  • SEO
  • Inbound Marketing
  • Leads Management
  • Licensed Broker and Dealer in Community
  • Sales Agent in Community
  • Online Listing Service for Sale Homes

Chaplaincy Program:
Our fast-paced society often neglects the emotional and spiritual needs of people. Our chaplaincy program is designed to connect with people on a deeper level, giving them a touch of humanity that is often lacking in the workplace.

Chaplaincy Services:

  • Chaplaincy Services:
  • Visit Sick & Lonely
  • Care Notes, Daily Breads
  • Establish Bible Studies & Church Services
  • Bible Program
  • Funerals
  • Marriages
  • Senior Assistance Resources
  • Deliver Food and Flowers to Residents in Need
  • Team Building

 

Casa Loma Park in Bradenton Joins the Newby Management Family

Casa Loma park Bradenton, all age mobile homes Bradenton, property management company bradenton, manufactured homes bradentonLocated in beautiful Bradenton Florida, Casa Loma park is an all-age manufactured home community. We are excited to welcome this community to the Newby Management family.

This community is unique because residents own both the land and the home. In land-owned communities like this, residents pay a monthly fee, which can reach upwards of several hundred dollars. In Casa Loma the monthly fee is only $67!

The community features 219 homesites and is an HOA (homeowner’s association). Residents can enjoy shuffleboard and the pool on site, along with a host of activities! It’s a great way to meet neighbors and get active in the community.

Located just a few minutes from the Manatee River, this community offers access to some of Bradenton’s best amenities. Stop by the RiverWalk, and stroll along the beautiful riverside park. Or check out downtown Bradenton’s rich culture, restaurants and unique shopping venues. You’ll love events like the weekly farmer’s market or the eclectic events held at the Village of the Arts!

Your kids will love the nearby playgrounds, like the large playground and splash pad located nearby at RiverWalk. There are also nearby indoor playgrounds for hot days! Or checkout something more adventurous like the Treeumph Courses. Whatever you like, there’s sure to be something for the whole family.

If you love the beach then you’ll love Casa Loma’s location. It’s just minutes from award-winning beaches like Bradenton Beach, Anna Maria Island and Holmes Beach. Plus you aren’t far from all the attractions of Sarasota.

Newby Management is hosting our first ever Strawberry Social at Casa Loma on April 4, 2017. The Strawberry Social’s are events we use to give back to the community, get to know the residents and to provide delicious deserts! Learn more about our strawberry socials.

Stay tuned to learn even more about Casa Loma and what it can offer future and current residents!

 

 

 

Secrets to Using Strawberries in Customer Service

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The delicious strawberry desserts.

February marks the start of many things, but one of the most important is our annual socials at Newby Management. Our residents and team members know them as Strawberry Socials. It’s a time of food and fellowship that allows us to give back to our residents.

It’s a tradition that has continued for almost 30 years, hailing all the way back to our founder’s childhood. Martin Newby grew up on a farm in Iowa. Along with the normal crops, they also grew potatoes, cabbage, sweet corn and 3 1/2 acres of strawberries.

At the end of the season, his mom and dad had the idea to invite the neighbors to bring homemade ice cream and they would supply the delicious strawberries. The birth of the first Strawberry Social was enjoyed by some 200 people on the front lawn of the farm.

As an adult in business, Martin was always looking for ways to provide extraordinary customer service to his customers. As he researched, providing a quality experience for consumers was a good place to start. Thinking back to his teen years on the farm, he remembered the Strawberry Socials with fondness. He felt these could be recreated for all residents.

Today, these Strawberry Socials are a point of fun and excitement in our communities. Residents gather together to laugh, fellowship and share life together. These aren’t any strawberry desserts either. It all starts with a generous helping of vanilla ice cream, topped with a decadent piece of shortcake, followed with a large scoop of strawberries and finished with a dollop of whipped cream.

Newby Management team members head across the state during the months of February and March to help serve up these delicious deserts to residents. It’s a sweet way to give back to our residents through service.

Use This One Simple Trick for Better Customer Service at Your Property Management Company

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Todd Newby, Newby Management President, serving residents at a BBQ.

What’s better than walking into a room full of people who are happy to see you? At Newby Management, that feeling has permeated our corporate lifestyle. The first of our three steps of service says “Always use a warm and sincere greeting. Use a person’s name if and when possible.”

Warm welcomes can take on different forms, whether it’s welcoming a new member to our team or a potential resident into our communities. When welcoming a new team member, we work to ensure they feel part of our work family. Employees want to feel valued and appreciated. This includes factors like proper training, introduction to key team members and follow-through on future questions. From this a tight-knit team is built.
These team members then go on to become the face of the community in which they work. They are often a potential resident or guest’s first impression. Within the communities, warm welcomes are especially important. Part of our culture is to use warm and sincere greetings, using names when possible. These small acts go a long way in making people feel important and valued.
At the community level, Newby Management encourages community managers to focus on residents when they come into the office. This means stopping work for the moment and focusing on the resident. The resident will feel their concerns are important and heard. They can see and feel when greetings are not warm and sincere. Often times, their mood will be reflected in our own. If you begin with a light and cherry attitude, they are likely to do the same.
These same principles apply when a team member leaves the company as well. If the parting is done under amicable circumstances, we always strive to offer fond farewells to our team members. Whether it’s words of encouragement, taking them to lunch or having a goodbye party, simple acts go a long way.
When residents or guests leave our office, we make sure to offer them a fond farewell! They will remember that you took the time to give them a little extra customer service.
You can probably see a pattern by now. The impression you give someone is lasting, and their feelings about you will live on long past their specific memories. For instance, in 2011 our team went to the Florida Aquarium for our annual Christmas party. As is customary, we personally thanked the kitchen crew and staff. Even though that was several years ago they still remember our company because of that small act.
Using warm welcomes and fond farewells is a part of our corporate culture that bridges the gap between people. It’s one that reminds us the value of all people in all circumstances.  It helps us stop in our busy lives to thank and care for the people around us in a personal way, and that makes all the difference in the world. 

 

Are You Protecting Your Mobile Home Community’s Assets?

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Camelot East, a 55+ Newby Management Community in Sarasota, Florida.

What’s the best way to protect your community’s assets? Empower your team memebrs!

It’s a mantra you’ll hear countless times at Newby Management. It holds true in a variety of circumstances and often proves to be invaluable in the workplace, especially when it comes to protecting your assets in a manufactured home community or RV resort.

Number 10 in our 10 Basics for all team members states “Protecting the assets of your community is the responsibility of every team member.” Whether it’s the community/resort manager or someone on the maintenance crew, everyone should feel empowered to protect the assets.

Empowering your team members to take responsibility for the community’s assets means first making them feel part of a team. People who feel valued by their employers often take more responsibility and pride in their positions than people who don’t. Invested employees notice cracks in the walls or issues when the checkbook is being balanced.

In essence, these team members feel like the community/resort finances are their own and treat the assets as they would their home. As a management company, it’s why we value every member of our team, treating them all with the respect and dignity they deserve.

You’ll often see that our business philosophy boils down to respect, compassion and care. Successfully managing a community/resort isn’t about the bottom line, it’s about the people. When you find ways to meet the needs of your team members and residents, you’ll see that the bottom line comes up to meet you, rather than you always having to chase it down. As a famous author once said “Profits are a lagging indicator of how well the customer is taken care of”.

There’s so much that goes into protecting your community/resort assets, both the tangible and intangible ones. In the end, your team members play an important and integral role in how well assets are protected. At Newby Management, our accounts payable team member often says that she treats the company’s money like her own. She monitors each dollar that goes out, checks for consistencies and always follows through when something doesn’t seem right.

That kind of dedication and attention to detail comes from team members who feel valued and important. They see themselves as key players on the team and take initiative when problems arise. They are self-starters and ambassadors of their positions. Through them, problems are addressed and solved in a timely manner.

Ask yourself, would a team member in your manufactured home community or RV resort feel the power and responsibility to take action if they noticed an issue with an asset in the community? Would they have the drive and the concern to make the issue known? Would they feel they could handle the issue on their own?

Remember, when you’re managing a mobile home community or RV resort, you should always put people first. The results will always pay off in the end. This is a concept we can say we’ve seen hold true again and again in our business, and it likely will in yours too.

How One Manufactured Home Property Management Company Responded to Hurricane Matthew

mobile homes, hurricane matthew, property management company, mobile home property management For more than a decade, Florida has avoided catastrophic hurricanes. Catastrophic storms like Wilma and Charley, the kind that rip along our peninsula and leave a path of destruction, disaster and sometimes, even death. But in early October, we watched as forecaster’s predicted Florida in the path of a dangerous Category 3 storm, Hurricane Matthew.
At the time, the National Hurricane Center projected Matthew as a potentially historic disaster for much of Florida’s east coast. At Newby Management, our team was on high alert with several of our communities in the storm’s direct path.
With experience in previous hurricanes, we activated the Newby Emergency Action Team (NEAT). In August 2004, Hurricane Charley tore through Southwest Florida and severely damaged a Newby Management community. From that experience, the team created NEAT to respond to natural disasters that may occur in Newby communities including hurricanes, fires, tornadoes, flooding and terrorism.
Despite predictions, Hurricane Matthew never made direct landfall in Florida. Instead, the harsh outer bands of the storm licked the state, causing widespread flooding, damage and power outages across the state, leaving 5 people dead.
In our communities, although there were reports of some significant damage, we lost no lives and no one was injured. NEAT responded before, during and after the storm to help keep residents safe and get their lives back on track quickly. Over the past 11 years, the NEAT team has been deployed 14 times to assist our communities across Florida.
While NEAT does not replace state or federal resources like Red Cross, we do understand that during times of natural disaster, these agencies can get overwhelmed. That’s where NEAT steps in. Our team of trained volunteers is able to provide resources and organization until the appropriate agencies can take over.mobile homes, hurricane matthew, property management company, mobile home property management
Here is a break-down of Newby Management’s response to Hurricane Matthew:
BEFORE HURRICANE MATTHEW:
• Corporate team members including the president, vice president, CEO and regional managers began reviewing NEAT documentation pertaining to storm preparation in the days leading up to Hurricane Matthew.
• Regional managers at the corporate office called their community managers to review their preparations and storm procedures.
• Based on Hurricane Matthew’s projected path, 2 NEAT teams were formed. One was set to deploy to Sandhill Shores in Fort Pierce, and the other was set to deploy to the east coast, where Newby Management has three communities. These two areas were projected to get the worst of the storm.
• The corporate office continued to monitor the path of Hurricane Matthew to ensure the proper personnel and resources where in place.
• Team members worked to ensure the 2 NEAT trailers were stocked and ready. These 6 x 12 trailers hold everything from generators and air compressors to bug spray and gloves.
• Community managers were instructed to board up clubhouses, clear debris and ensure their community was prepared to handle strong winds and potential flooding.
AFTER HURRICANE MATTHEW:
• Hurricane Matthew hit on Friday October 7, 2016. Although the storm did not directly hit the state, the east coast sustained strong winds and some serious damage.
• After receiving reports from the on-site NEAT teams at several communities, the corporate team made the decision to deploy both stocked NEAT trailers to the east coast, where two communities needed immediate attention.
• Saturday and Sunday the NEAT team deployed to the communities.
mobile homes, hurricane matthew, property management company, mobile home property management • Saturday morning, the team made a preliminary assessment of all affected communities.
• 3 NEAT team volunteers went to Highland Country Estates in Debary to help with moderate clean-up there. The NEAT trailer also made a stop at this community to drop of necessary supplies.
• The rest of the NEAT team met at Magnolia Village to prioritize response activities. Teams were then split up between the 3 communities to begin work.
• Teams worked to clear roadways and clean up twisted metal.
• On Sunday, 2 regional managers and Newby Management’s president made final preparations for the second team of NEAT volunteers to finish the initial relief efforts on Monday. Although, full clean up and recovery will take weeks.
COMMENTS FROM TEAM MEMBERS ON NEWBY MANAGEMENT’S HURRICANE MATTHEW RESPONSE:

  • ”I cannot say enough about how grateful I am for all of my community managers,” said Neil Brown, Newby Management Regional Manager. “They all responded wonderfully in the preparation and response to this event. I have yet to hear a complaint. This is true also of the response volunteers from the corporate office and other communities.”
  • “I am always amazed at how in the face of tragedy people will pull together to accomplish difficult tasks, said Barry Campbell, Newby Management Regional Manager. “The way our company personnel responded with positive attitudes, ready to work, focused on serving and preserving property is what made this response so successful. Training and planning helped, solid leadership did its part, but the aforementioned attitudes of service made it a successful “team” response.

Learn more about NEAT and Newby Management’s response to natural disasters.

Why Manufactured Home Communities Need Involved Management

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Tim Newby, CEO of Newby Management, serves residents cake at Camelot Lakes during their annual Summer BBQ.

A manufactured home community can seem like a business investment. It can be easy to forget that each community is a living, breathing entity that has its own individual character and personality. There isn’t a magical formula for managing manufactured home communities, and that’s why you need a hands-on property management company.

At Newby Management, we have been serving manufactured home and RV communities for 40 years. This has given us the experience we need to foster communities where people love to live. We know what works and what doesn’t, and we’re always trying to better ourselves as a company.

We have set certain standards for ourselves, like being close to our communities. This allows us the benefit of face-to-face interaction on a regular basis. It means being able to respond quickly in the event of crisis. It means being present and knowledgeable on all aspects of the community. A property management company who wasn’t readily available would not be able to accomplish this.

As manufactured home community property managers, being onsite means you can be aware of problems and address them proactively. You won’t have to wait for something to be in disrepair before you hear about it. If the pool looks dirty or the bushes need to be trimmed you’ll be  able to take the steps necessary to correct the problem.

This hands-on approach is carried out daily by regional managers who oversee specific communities and make regular onsite visits. They become familiar with each of their communities, the residents and the specific issues and concerns that each community might face. It’s this level of customized care that sets Newby Management apart from other companies.

Hands-off management companies will often try to apply a one-size-fits-all solution to each community. While these solutions may act as a band-aid for the community in the short term, they will not address the long-term needs of the community as a whole.

Having an involved management company sometimes means that every team member helps resolve issues that may arise within a community. At the community level, our team members have personal relationships with our corporate staff that makes it easy for them to handle everyday problems with ease. Plus, the community managers can speak directly to the person who can handle their specific issue.

As a Christian company, we also pay special attention to the needs of both our team members and residents. This often means going above and beyond to offer specialized service and care. Whether it’s prayers, our chaplaincy program or something more, we strive to provide personal care to our communities.

Managing manufactured home communities requires knowledge of a constantly changing product, the most important aspect of which is people. It’s requires sensitivity, availability and a strong business sense. These are all strengthened and added to when a hands-on management company is present.

How do you handle the demands of your manufactured home community?

How Do You Handle Natural Disasters in Your Manufactured Home Community?

NEAT or the Newby Emergency Action Team
NEAT or the Newby Emergency Action Team

If you’re in the manufactured home industry in Florida, you know how dangerous hurricanes and other natural disasters can be. What plan of action do you have in place if one strikes?

In August 2004, Hurricane Charley ripped through Southwest Florida and damaged a Newby Management community. It was more than a natural disaster to our team; it was a learning lesson that turned into a staple of our company.

By 2005, our team developed the Newby Emergency Action Team or NEAT. This is a first response team to check on resident safety and property damage after a disaster like weather, fire, flood, terrorism, and violence. Over the past 11 years, the NEAT team has been deployed 14 times to assist our communities across Florida.

While it does not replace state or federal resources like Red Cross, we do understand that during

A mock drill at Sandhill Shores in Fort Pierce.
A mock drill at Sandhill Shores in Fort Pierce.

times of natural disaster, these agencies can get overwhelmed. That’s where NEAT steps in. Our team of trained volunteers is able to provide resources and organization until the appropriate agencies can take over.

Our Response Teams are comprised of the corporate office team, managers, team members, residents from non-impacted communities, family, and friends. The immediate action of the response teams is to be a lifeline to the outside world, clear away debris, and make temporary repairs to homes. NEAT consists of eight teams: Security, Sanitation, Damage Assessment, Damage Repair, Kitchen, Tire Repair, Debris Cleanup and the Information Table.

The Neat Supply Trailer.
The Neat Supply Trailer.

NEAT has two fully stocked emergency trailers. These 6’ X 12’ enclosed trailers are stocked with supplies and tools that make the recovery period easier. They hold everything from generators and air compressors to bug spray and gloves.

Newby Management hosts training classes every other year for our managers, board members, and others who wish to participate. Learn more about how one of our  manufactured home communities hosted a mock hurricane drill.

When a disaster strikes, we deploy an Incident Commander from our corporate office who will receive updates from the community manager and ensure the community is prepared for the hurricane.

Examples of Supplies Needed After a Hurricane.
Examples of Supplies Needed After a Hurricane.

The Incident Commander will arrive onsite at the community shortly after a hurricane hits. We decide how many IC’s we will need depending on the number of community’s effected. Directly following
the hurricane, an Incident Commander is appointed onsite, which is usually the community manager, until one of our corporate IC’s can take over.

Our team also appoints an Information Officer who handles communication between our communities and the corporate office.They communicate with our manufactured home community board members and investors after the storm. They also coordinate relief supplies for our response teams. An onsite Information Officer sits at the information table to help organize volunteers, be the

Team members giving CPR to a dummy during a mock drill.
Team members giving CPR to a dummy during a mock drill.

main point of contact for the chairmen of the 8 committees, and records damage by lot number as reported by the Damage Assessment team.

When disaster strikes, our team is prepared to help our communities, residents and team members recover as quickly as possible. It’s a daunting task, but it’s one that has to be considered and planned for in manufactured home communities. What’s your plan?

To learn more about NEAT and how Newby Management handles natural disasters in their manufactured home communities, please contact us at info@newbymanagement.com.