Builder Challenges Manufactured Home Stigmas

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Photo Courtesy of Clayton Homes.

It’s no secret America has an affordable housing crisis. With homeownership outside the reach of many Americans, they are often left paying exorbitant rent prices. To fight back against the crisis, and to challenge the stigmas associated with manufactured homes, one builder has launched its biggest marketing campaign to date.

Clayton homes, one of the largest home builders in the country, launched the Have it Made initiative nationwide on Sep. 2. The 60-second commercial aired during the University of Alabama and Florida State University football game, and represents the company’s mission to provide quality homes at affordable prices, says Kevin Clayton, CEO of Clayton Homes.

“With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans,” he says.

Partnering with the Boulder, Colorado ad agency, Made, Clayton homes hopes to position itself as a solution to the growing need for affordable housing. The U.S. Census Bureau reports the average cost of a new single family site-built home with land is approaching $380,000 while today’s manufactured home can be purchased for significantly less–about $70,100 not including land.

Have It Made challenges the stigma associated with homes built in factories and delivered in sections to their final locations. Clayton Built homes are constructed indoors to avoid water damage and weather delays while creating long-term value from the use of economies of scale. The homes are built to highly regulated building standards and offer many energy-efficient features, the company says.

Clayton Homes is among the builders who have patterned with Energy Star. Their homes  must meet guidelines for energy efficiency set by the U.S. Environmental Protection Agency. In fact, their homes are 20 to 30 percent more efficient than most standard homes. To achieve this, Clayton Homes uses:

  • Top-Grade Insulation
  • Extensive caulking and tight construction to eliminate unwanted drafts
  • High-Performance Windows and Doors
  • Use of UL and Energy Star approved materials including low-escape air ducts

According to the National Association of Home Builder’s latest survey of home buyer preferences, Energy Star appliances and windows, along with an overall Energy Star rating, were among the top-5 most wanted features. Other wanted features include a programmable thermostat, which is available as an upgrade in Clayton Homes.

New manufactured homes are comparable to site-built homes in not only quality, but also style. One of Clayton’s luxury homes comes in at over 2,200 square feet and features three bedrooms, plus two full baths. The Captain Jack includes features such as granite counters, a kitchen island, a breakfast bar, glass enclosed large showers, a fireplace and more. You won’t believe the styles and upgrades that are available for new manufactured homes.

It’s time to end the stigma and make affordable housing available to Americans again.

Learn more about Clayton and their homes: https://www.claytonhomes.com/

 

 

Build the Home of Your Dreams with Scotbilt Homes at Newby Management

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A lovely Scotbilt Homes kitchen.

Picture your perfect home. What if you could have it? And not just anywhere, in paradise, in the sunshine, in beautiful Florida. A home that’s built to fit your needs, with all the customizations and extras you always hoped for.

That’s what Newby Management is offering with Scotbilt Homes, Inc. You can choose from the base home or add your own upgrades until it’s exactly what you’ve always wanted.

At Sandhill Shores in Fort Pierce, a brand new Scotbilt Home is coming soon. This active 55+ community is the perfect place to kick back in retirement, and if you’re looking to downsize, this is the home for you.

Coming in at 919 sq ft, this two bedroom, two bathroom home will be delievered as the basic package for under $58,000! Your price includes:

  • Home Set-up
  • Electric and Plumbing Hook-Up to Code
  • Concrete Driveway
  • Concrete Steps
  • Lot Grading
  • Sod Installation
  • HVAC to Code
  • Plain Vinyl Skirting to Code

These homes are both beautiful and functional, plus they give you the opportunity to upgrade as you see fit later on down the road. There are many wonderful examples of people who have taken base model homes and made them extraordinary.

You can also upgrade ahead of time with some of our affordable packages. The Silver Level Upgrade Package includes all of the base package, plus 11 x 30 carport, 8 x 10 utility shed and basic landscaping all for just $67,977.

Gold Level Upgrade Package comes in at $71,977, which includes all of the base package plus upgraded HVAC unit, vinyl skirting with brick front, 11′ x 35′ larger carport, 10′ x 10′ larger utility shed, upgraded landscaping package and irrigation in the front yard.

Platinum Level Upgrade Package total is $77,977 and includes base package plus upgraded HVAC unit, brick skirting, large 11′ x 40′ carport, large 10′ x 12′ utility shed, premium landscaping package and irrigation over the entire lawn.

Learn more about the packages we have available by calling us at 941-479-2849.

 

 

How Joanna Gaines Has Impacted Manufactured Housing

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A 2017 farmhouse inspired manufactured home kitchen by Clayton homes.

If you’re an HGTV fan, then you probably know Chip and Joanna Gaines, the fun-loving couple starring on the hit show, ‘Fixer Upper’. They turn the worst house on the street into a spectacular home for families across Waco, Texas.

Their trademarked farmhouse style has influenced design trends across the board, and manufactured housing is no exception. Today’s buyers want eco-friendly housing and nature-inspired themes. And now, they can have all of that at the affordable prices offered by manufactured housing.

The 2017 Louisville Manufactured Housing Show featured homes that matched customer preferences, such as:

  • Bathrooms with glass enclosed shower doors and elements of nature-like pebble designs.
  • Modern ‘farm-house’ design with living wood details on countertops, walls and sliding doorways.

With the manufactured housing industry offering more choices than ever before, people are starting to take notice. In fact, two of the largest manufactured home consumers are millenials and the 55+ generations. Both looking for affordable single-family housing. And the new designs appeal to everyone, no matter the age.

Much like the homes on the beloved show ‘Fixer Upper’, these new manufactured homes feature rustic details like shiplap, farmhouse sinks, along with light fixtures made from mason jars and other rustic items.

Open floor plans create bright and spacious rooms that carry the deisgn with wide-plank rustic wood surfaces on counters, floors and more. Other home features included sliding barn doors, free-standing tubs and upgraded fixtures.

Because these homes are still constructed mostly in a factory, you can expect that they will be more eco-friendly and cost-effective than their site-built counterparts.

The homes on display in Louisville helped dispell some long-held myths about not only the quality of manufactured housing, but what it can offer to consumers.

Learn more about the show: http://bit.ly/2l5KhOz

Learn more about the homes: http://bit.ly/2l4surz