Newby Management’s 2018 Awards!

Last week Newby Management got together at Gamble plantation in Ellenton, FL so that we could recognize our team members who go above and beyond. Team members traveled from as far as Tallahassee to fellowship with one another. Our picnic began with games like corn hole, can slam, bean bag baseball, jumbo checkers and others.

After everyone had arrived, the organized activities began and team members got to choose from doing a paint along or laser tag. The paint along was a beautiful Americana painting enjoyed by all. Those who chose Laser Tag did battle on a field with many different bunkers on it. They played different games and scenarios.

After the organized activities, everyone had worked up quite an appetite. We had a great meal catered by C&K BBQ in Parrish Florida. There was a selection of green beans, potatoes, ribs, pulled pork, and smoked chicken. The meal was delicious and the time team members spent together was wonderful.

To wrap up our time together, our team members were presented with awards including Most Homes Sold, Excellence in Stewardship, Super Support, Humanitarian, Social Media Ambassador, Manager Plus, Outstanding Community, and the coveted President’s Award. Our Outstanding Communities were Hawaiian Village, Fiesta Grove and Tropicana Co-Op. We are proud to announce that Janet Johnson, our Director of HR, won the President’s Award this year. Team members make our communities great places to live. They are the reason we have been able to stay in business for over 40 years. Everyone had a great day of fellowship and celebration with team members across the state. We ended the day praying together and everyone traveled back to their communities.

Can the Manufactured Housing Industry Reach New Buyers?

MHI, Manufactured Housing Insitiute, Manufactured Home Research, manufactured home indistry
Photo Courtesy of American Housing Institute & MHI.

If you’re in the manufactured housing industry, you may be wondering how we are going to attract new buyers, both now and in the future. The Manufactured Housing Insitute (MHI) has been hard at work on that question.

They recently rolled out a new user-friendly website to help attract people of all ages. Plus, MHI announced a research initiative that will help reach underserved areas that will be vital to the industry: millenials, immigrants, and step-down baby boomers.

These groups often find it difficult to qualify for traditional site-built housing, but will consider manufactured housing if it meets their needs.

The goal is to gather information on the wants, needs, perceptions, and preferences of these groups. From there, MHI will work to create strategies to offer housing that will convert these groups to manufactured home buyers.

“This initiative will help us develop a robust, fact-based analysis to drive strategy and serve as a basis for change,” said MHI President and CEO Dick Jennison. “The initiative is about significant long-term growth and defining a more expansive market for the manufactured housing industry, and what changes may be required for the industry to successfully appeal to the underserved entry-level homebuyer.”

MHI reports the study will address the following:

  • Identifying the needs, preferences and emotional trigger points for different housing alternatives, including conceptual features and benefits of homes.
  • Obtaining in-depth insights regarding the image, position, and feasibility for manufactured housing solutions to solve or create value for consumers and their homeownership challenges.
  • Determining the critical success factors and key elements needed for consumers to consider and ultimately purchase a manufactured home.
  • Analyzing the needs of the different groups and current industry customers to better understand the similarities and differences.
  • Providing analytics to estimate conversion levels and translating it to number of housing units.
  • Understand how these underserved customer requirements and home needs fit within our current HUD Code and the implications for the future.
  • Determining the current image of manufactured housing among consumers in these underserved markets and use it for market positioning and promotional strategies.

Read More About MHI’s Research Initiative.