Secrets You Didn’t Know About Managing Different Types of Mobile Home Communities

There are many types of mobile home and RV communities, from land owned and land leased, to family-friendly and 55+. And it’s important to remember that each community has different goals and needs. Today, we will discuss some of the considerations you should have for each community.

ALL AGE COMMUNITIES

 

  • All-age communities are made up of families, singles and seniors.
  • Amenities should appeal to families: playground, basketball hoop, etc for children.
  • Amenities should also appeal to seniors: shuffleboard, pool, exercise for seniors.
  • Offices may consider later hours so residents can stop in after work or on Saturday.
  • Collections may be tougher because of other demands on income.
  • Community-wide activities may be poorly attended as residents are mobile and seek outside events.

55+ COMMUNITIES

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  • Seniors are looking for quite, active-adult communities with like-minded people.
  • Amenities could include shuffleboard, bocce ball, pool, tennis, pickleball, etc.
  • Offices are usually open during the day as many retired seniors are around.
  • Collections are generally easier at these communities.
  • Community activities are better attended as seniors may not want to travel outside for events.
  • Church services often take place on the premises.
  • Today’s seniors are much more active and are looking for more than just a community, they are searching for a lifestyle.
  • They want more amenities and more events than ever before that cater to their active lifestyles.

RV COMMUNITIES 

  • RV communities appeal to people who prefer short-term stays. It may be for a season, three months, several weeks or just days.

 

  • Management is more like a hospitality industry, much like hotels whose residents are transient.
  • Some guests return annually, some don’t.
  • Amenities need to entertain while guests visit: swimming pool, basketball, tennis, shuffleboard, cook outs.
  • Collections are easy as most are done in advance.
  • Check-in can be after-hours or weekends so staffing properly is important.
  • RVers usually feel like part of a community, so hosting fun events is a great way to get guests to feel connected to your resort and want to come back!

 

How to Sell Your Mobile Home Fast

For most the goal when selling a home is to do it quickly and for the highest possible asking price.  While you cannot control the market, you can control some variables that will help you get the best results.
LOOK AT YOUR CURB APPEAL
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The outside of your home is the first impression potential buyers see when considering your home.  A few simple things that can easily boost curb appeal can go a long way in catching a buyer’s eye.   Be sure your welcome mat is welcoming (aka clean, not dingy or faded).   Weed your flower garden, and add fresh mulch or rocks. Consider planting some colorful flowers that will catch a buyer’s eye, or putting some potted plants near your entry way.
Some other things to consider for the outside of your home.  What is the condition of your home’s exterior?  If you have gutters, are they cleaned out?  Do you need to update your paint job or perhaps even just the trim?  Consider power washing the home’s exterior, sidewalks, drive way and decking.  Check the rails leading into your home to make sure they are secure.  A wobbly railing, while it is an easy fix, can be a deterrent or worse harm a potential buyer.
FIRST IMPRESSIONS COUNT
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Have a bright, uncluttered entrance way.   Many LED lightbulbs on the market today are not only energy efficient, but also pleasantly bright.  Buyers want the entry area to feel spacious and clean.  Remove unnecessary items such as shoes, jackets, and umbrellas.   Keep the floor swept/vacuumed.  If your home has a tiled floor, be sure to evaluate the grout.  Does it need to be cleaned?   Or repaired?  What is the condition of your carpet?  Countertops?  Appliances?   Repairs can impact your bottom line, but there are some you should consider, because they will make your home more appealing to potential buyers.
Normally, one should want their home to be a reflection of themselves, however when trying to sell your home, you want buyers to be able to imagine the home as their own.   What does this mean for you?  Remove your personal memorabilia.  Pack away your family photos, take the magnets off the front of your refrigerator.  Repaint your interior if you do not already have neutral wall colors.
Consider renting a storage shed to help declutter and neutralize your home.   Excessive furniture can make a home feel cramped.  Clean out your closets, even if it means packing away the majority of your clothing.  The same technique applies to linen and coat closets, your pantry and any other storage areas including often overlooked areas like your kitchen countertops.   When selling a home, less is more.
OTHER THINGS TO CONSIDER
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We often do not notice the smell of our own home, because we are used to its fragrance.  Visitors however, notice the smell right away.  Consider having a neutral smelling air freshener to help neutralize the smell of your home.  Another alternative, if you have time before a showing is to drop some slice and bake cookies in your oven.  These will give a pleasant aroma that is not overwhelming for most visitors.  They also would look nice on a decorative plate on your countertop after they are baked.
If you have a cat, be sure the litter box is scooped daily.  Likewise, bathe your pooch often while you are trying to sell your home.   Look closely around your home; you may need to take a lint roller to your furniture to remove pet hair.  You might need to dust more often.
Another consideration for pet owners when selling a home is to make sure they are not out and about during a showing.  Not only is this is for the safety of your pets, but also for the comfort of your potential buyer.  If at all possible, the ideal situation would be to not have any pets home during a showing.
CLOSING THE DEAL
Selling a home can take time, but a little effort can go a long way to getting your home sold.   As you wait for that potential buyer to make an offer, relax and enjoy the work you have put into your home to get it ready for the market.  The right buyer will come along, soon enough.

Just One Word Will Change Your Customer Service

resident relations, property management, property management company, manufactured home, resident services One of the first things we learn as children is our name. It’s our identity. It’s often the first thing someone knows about us. When someone uses our name, we feel connected.

At Newby Management, the first of our Three Steps of Service states: “Always use a warm and sincere greeting. Use a person’s name if and when possible.” We covered the importance of using a warm and sincere greeting, and today we will discuss the importance of using a person’s name.

Imagine you go to a local coffee shop for the first time. The owner introduces himself, chats with you and makes you a latte. The next time you go in, the owner remembers your name and drink order. You’ll likely leave that coffee shop feeling very positive about your experience. You’ll feel appreciated as a person and as a customer.

We train our team members to use people’s names when possible because it not only encourages good customer service, it also encourages compassion. The simple act of using someone’s name can make their entire experience with you more positive. This is especially true if they are coming in to voice a complaint. When you use their name, they will feel as though they are important and that their issue will be addressed.

Remembering resident names may feel like a challenge if you’re bad with names. We have a few tips to help you start getting those names down.

  1. Repeat their name out loud. For example, if they say their name is Jerry you can say “It’s nice to meet you, Jerry.”
  2. Write their name down.
  3. Associate their name with a picture or another person. Have you ever met someone and they said “Well, I won’t forget your name! It’s my dad’s name.” Think of a way to associate their name with something already in your memory.
  4. Stay focused on the person as you interact and continue to use their name throughout the conversation.
  5. Write down a small fact you learned about them next to their name, like “Jerry, from Ohio with two dogs.”

It’s easy to forget the importance of using someone’s name. In fact, it’s one of the most important resident relations tips we can give. If you’ve never been good at remembering names take it one person at a time. You’ll start seeing a difference in the way you interact with people right away!

How to Track Resident Satisfaction in Your Manufactured Home Community

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Happy Residents are the Key to Successful Communities.

Happy residents can make or break a community. After all, even in this digital age, word of mouth is still the best marketing tool. In fact, most people now turn to online groups and forums for advice rather than advertising, marketing, friends or relatives.

For a manufactured home community owner or operator, this is more important than ever. Resident satisfaction should not only be measured, but evaluated on a yearly basis. It should be done with a tested tool, such as the Insight Track Survey (TM), which was developed by Newby Management and the University of Florida.

As a property management company, we measure our success on a number of factors, but one of the biggest is resident satisfaction. Each year, our team sends out postcards to residents in each of our communities across Florida, giving them a code to sign in anonymously to an online survey.

From there, we ask residents to indicate on a scale from 1-10 how satisfied they are with several aspects of the community, including:

  • Community Appearance
  • Community Management
  • How Safe They Feel
  • The Value They Receive
  • The Amenities They Enjoy
  • Whether They Would Recommend the Community to a Friend
  • Space for Free-form Comments
Our team works diligently to complete the surveys in February while our winter visitors are still here. This gives us as many responses as possible so we can analyze trends and look for actionable items. It allows us to work with manufactured home community operators to improve their communities in ways that will matter most to residents.
Today more than ever, residents expect a quality experience. This is especially true for residents who are looking for adult living communities. These are not the retirees of the past. The expect a wide range of activities that vary from bingo and shuffleboard. They are younger, more vibrant and more technology-friendly. For adults 55+, a community should be an experience, not just a place to live.
For the younger generation, they are looking more and more to non-traditional housing. In the past, young adults generally didn’t consider the idea of living in a manufactured home. Today, they are seen as viable and affordable housing options for a generation that is struggling to enter the housing market.
As we watch the manufactured housing industry grow and change, it’s important to stay on top of what consumers want. As manufactured home community owners and operators, we understand that finding the time to assess these trends can be daunting. That’s why we developed and utilize the Insight Track Survey (TM) on a yearly basis to help our communities be as successful as possible.
The attainment of our approach can be seen in our current resident satisfaction. At Rolling Greens, a 55+ golf community in Ocala, Florida, residents are happier than ever. With the help of ownership, we have taken on numerous capital improvements to the community, including a new clubhouse, new pools, better roads, tree trimming and new 2016 model homes.
“We think Rolling Greens is the nicest manufactured home community in the Ocala area, “said Phyllis & Bob A, Rolling Greens residents.  “Many upgrades to the facilities have been completed & are continuing to be made. New homes now are offered, older homes are being updated, & the old deteriorated homes are being removed. We’re very happy we bought a home here.”
Comments like these can be found at our communities across the state. Stay tuned this month as we discuss the different ways we handle resident relations at Newby Management. If you’re interested in our other property management services, please email us at info@NewbyManagement.com. We look forward to making better communities together.

5 Mobile Home Myths You Still Believe

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We all know the stigmas associated with mobile homes. Here’s the thing, most of these aren’t true anymore. There’s a huge difference between parks of the past and parks of today. Today, we’re going to debunk 5 myths that you’ve heard about mobile homes that just aren’t true.

1. Manufactured Homes are More Prone to Fires
Manufactured homes get a bad rap for being fire-prone. In fact, the media seems to just love writing about them catching on fire. This, combined with the idea that mobile homes are more likely to catch fire makes people believe it must be true. Today, the fire resistance provisions of the HUD code have strict standards for fire retardation and smoke generation materials, large windows in bedrooms, smoke alarms and at least two exterior doors which must be separate from each other and reachable without having to pass through other doors that can be locked. On the other hand, site-built homes do not have such strict requirements. The truth is, fires can happen anywhere and today’s mobile homes are no more at risk for fires than comparable site-built homes.

2. Manufactured Homes Are Poorly Constructed 
Many people seem to believe that manufactured homes aren’t constructed as well as site-built homes. In reality, site-built and manufactured homes are built out of the same materials, just not at the same locations. Although they aren’t built at their final location, manufactured homes are sturdy and follow the same and often stricter HUD building codes than site-built homes. Many of our renovated homes include features such as cherry wood cabinets, granite counters, stainless steel appliances and more. These homes exude both quality and beauty.

3. Manufactured Home Communities Aren’t Nice
The truth is, a few places give manufactured home communities a bad name. There are definitely some manufactured home community operators who care more about profits and let an aging community fall to the wayside. However, you’ll also find a great deal of community managers like Newby Management who places great importance in capital improvements and putting people before profits. For example, in our premier communities like Camelot Lakes, Camelot East and Rolling Greens we are currently working on big capital improvements that will benefit the entire community. We also are always working to update the home inventory. There are many operators and managers who take the time to ensure that communities are kept up-to-date and beautiful for residents to enjoy.

4. Manufactured Homes Don’t Appreciate
Like site-built homes, appreciation depends on a lot of factors. The reality is that some homes appreciate and others do not, no matter what type of home it is. Appreciation factors depend on some of the following:

  • The housing market in which the home is located, will have a significant impact on the future value of the home.
  • The community in which the home is located, has a similarly significant impact on the home’s future value.
  • The initial price paid for the home.
  • The age of the home.
  • The inflation rate.
  • The availability and cost of community sites, which reflects the supply and demand influences on the home’s value.
  • The extent of an organized resale network, where an organized network will usually result in homes selling for a higher price than in markets without such an organized network.
Any home that comes out on the positive end of these factors is likely to appreciate, whether the home is manufactured or built on site. If you’re hoping your manufactured home will appreciate over time, consider the factors listed above when making your purchase.
 
5. Manufactured Homes Are For People With Financial Issues
When mobile homes first came into the market they were used as quick, cheap housing for people in need. Eventually this style of home broke into the mainstream market and became what we know today. When this happened, HUD standards, quality standards and societal standards were placed on manufactured homes. Today, there is hardly any difference between a site-built home and a manufactured home. The quality of manufactured homes, along with the price, make them an amazing affordable housing option. However, they are no longer only a housing option for people with financial troubles. More and more they are becoming smart decisions for people looking to own a home without getting into a ton of debt.

 

Own a mobile home community? You might be missing out.

property management, manufactured home property management, rv property managementIf you own a manufactured home community, you could be missing out! While it’s a great way to earn income, and provide a valuable service to the community, many do’t realize how hard it is. It requires 24/7 attention.

You might be missing the details that a professional management company wouldn’t.

That’s where Newby Management comes in. We’re a full-service property management company with over 40 years of experience in the industry. Our team expertly manages your manufactured home community while keeping you in the loop, so you always know what’s going on.

Our corporate staff works hard every day to keep your manufactured home community running smoothly. Our experience, combined with our depth of service, make us one of the best options for manufactured home community management in the industry.

Here’s an in-depth look at the manufactured home property management services we offer:

Property Management  
The Newby Management team knows that each manufactured home community faces unique challenges. That’s why each property is approached individually, and their struggles, hopes and dreams become Newby Management’s. Each manufactured home community is handled as if it belonged to the company.

Property Management Services:

  • Resident Relations
  • Collecting Rents
  • Sales & Marketing
  • Rule Enforcement
  • Property Visits
  • Community Clean-up
  • Disaster Relief
  • Maintenance
  • Create & Promote Lifestyle
  • Hold Meetings for Rent Increases
  • Comply with State & Federal Guidelines
  • Host Social Events
  • Physical Plant Management
  • 24-Hour Crisis Management

Accounting:
Accounting is usually marked by numbers and figures. At Newby Management, it’s marked by genuine care. The accountants treat all the money they handle as if it were their own. They personally invest in the outcome of the finances, and through it are able to provide excellent customer service and financial reporting.

When investors or ownership groups make special requests known, the accounting team meets them consistently. The company’s service package is often customized to meet the needs of a variety of challenges that investors and owners face. Unlike other companies, Newby Management clients have the comfort of knowing they will always be able to talk directly to a live person who handles their account on a day-to-day basis.

Accounting Services:

  • Budgets
  • On-Time Payment Processing
  • Rent Collection
  • Professional Financial Reporting
  • Manage/Reconcile Bank Accounts

Human Resources:
Hiring the right team members for the right positions is about more than wordy job descriptions. The human resources department at Newby Management is dedicated to finding the right team members, with the right personalities to fill positions on our team.

HR Services:

  • Management Training
  • Competent On-Site Personnel
  • Hire/Fire Team Members
  • Advertise and Recruit for Open Positions
  • Ensure Compliance with Federal and State Laws
  • Complete Background and Drug Screenings
  • Administer Skills & Personality Tests
  • Provide Workers’ Compensation
  • Benefit Administration
  • Unemployment Claims

Information Technology:
The Newby Management IT team is on the cutting-edge of technological advances in the industry. A thoughtful, intelligent group of early adopters make this department unequivocally trained to handle a vast range of requests, issues and ideas in the property management arena.

IT Services:

  • IT Services:
  • Website Design and Management
  • Software Management
  • PC/Hardware Support
  • WiFi Systems
  • Security Camera Systems
  • Ongoing IT Training
  • Virus Protection and Updates
  • Back-up Systems
  • Wholesale Pricing on Hardware
  • Licensed Tracking
  • Remote Support

Sales & Marketing:
In an ever-evolving digital landscape, the sales and marketing team at Newby Management works to stay current across all mediums. The in-house talent available to clients is unparalleled in the industry, and gives the team a unique ability to create one-of-a-kind products and marketing programs that are tailored to individual communities.

Sales & Marketing Services:

  • Corporate Photographer
  • Social Media Marketing
  • Social Media Training
  • Online Advertising
  • In-house Design Team
  • SEO
  • Inbound Marketing
  • Leads Management
  • Licensed Broker and Dealer in Community
  • Sales Agent in Community
  • Online Listing Service for Sale Homes

Chaplaincy Program:
Our fast-paced society often neglects the emotional and spiritual needs of people. Our chaplaincy program is designed to connect with people on a deeper level, giving them a touch of humanity that is often lacking in the workplace.

Chaplaincy Services:

  • Chaplaincy Services:
  • Visit Sick & Lonely
  • Care Notes, Daily Breads
  • Establish Bible Studies & Church Services
  • Bible Program
  • Funerals
  • Marriages
  • Senior Assistance Resources
  • Deliver Food and Flowers to Residents in Need
  • Team Building

 

How One Manufactured Home Property Management Company Responded to Hurricane Matthew

mobile homes, hurricane matthew, property management company, mobile home property management For more than a decade, Florida has avoided catastrophic hurricanes. Catastrophic storms like Wilma and Charley, the kind that rip along our peninsula and leave a path of destruction, disaster and sometimes, even death. But in early October, we watched as forecaster’s predicted Florida in the path of a dangerous Category 3 storm, Hurricane Matthew.
At the time, the National Hurricane Center projected Matthew as a potentially historic disaster for much of Florida’s east coast. At Newby Management, our team was on high alert with several of our communities in the storm’s direct path.
With experience in previous hurricanes, we activated the Newby Emergency Action Team (NEAT). In August 2004, Hurricane Charley tore through Southwest Florida and severely damaged a Newby Management community. From that experience, the team created NEAT to respond to natural disasters that may occur in Newby communities including hurricanes, fires, tornadoes, flooding and terrorism.
Despite predictions, Hurricane Matthew never made direct landfall in Florida. Instead, the harsh outer bands of the storm licked the state, causing widespread flooding, damage and power outages across the state, leaving 5 people dead.
In our communities, although there were reports of some significant damage, we lost no lives and no one was injured. NEAT responded before, during and after the storm to help keep residents safe and get their lives back on track quickly. Over the past 11 years, the NEAT team has been deployed 14 times to assist our communities across Florida.
While NEAT does not replace state or federal resources like Red Cross, we do understand that during times of natural disaster, these agencies can get overwhelmed. That’s where NEAT steps in. Our team of trained volunteers is able to provide resources and organization until the appropriate agencies can take over.mobile homes, hurricane matthew, property management company, mobile home property management
Here is a break-down of Newby Management’s response to Hurricane Matthew:
BEFORE HURRICANE MATTHEW:
• Corporate team members including the president, vice president, CEO and regional managers began reviewing NEAT documentation pertaining to storm preparation in the days leading up to Hurricane Matthew.
• Regional managers at the corporate office called their community managers to review their preparations and storm procedures.
• Based on Hurricane Matthew’s projected path, 2 NEAT teams were formed. One was set to deploy to Sandhill Shores in Fort Pierce, and the other was set to deploy to the east coast, where Newby Management has three communities. These two areas were projected to get the worst of the storm.
• The corporate office continued to monitor the path of Hurricane Matthew to ensure the proper personnel and resources where in place.
• Team members worked to ensure the 2 NEAT trailers were stocked and ready. These 6 x 12 trailers hold everything from generators and air compressors to bug spray and gloves.
• Community managers were instructed to board up clubhouses, clear debris and ensure their community was prepared to handle strong winds and potential flooding.
AFTER HURRICANE MATTHEW:
• Hurricane Matthew hit on Friday October 7, 2016. Although the storm did not directly hit the state, the east coast sustained strong winds and some serious damage.
• After receiving reports from the on-site NEAT teams at several communities, the corporate team made the decision to deploy both stocked NEAT trailers to the east coast, where two communities needed immediate attention.
• Saturday and Sunday the NEAT team deployed to the communities.
mobile homes, hurricane matthew, property management company, mobile home property management • Saturday morning, the team made a preliminary assessment of all affected communities.
• 3 NEAT team volunteers went to Highland Country Estates in Debary to help with moderate clean-up there. The NEAT trailer also made a stop at this community to drop of necessary supplies.
• The rest of the NEAT team met at Magnolia Village to prioritize response activities. Teams were then split up between the 3 communities to begin work.
• Teams worked to clear roadways and clean up twisted metal.
• On Sunday, 2 regional managers and Newby Management’s president made final preparations for the second team of NEAT volunteers to finish the initial relief efforts on Monday. Although, full clean up and recovery will take weeks.
COMMENTS FROM TEAM MEMBERS ON NEWBY MANAGEMENT’S HURRICANE MATTHEW RESPONSE:

  • ”I cannot say enough about how grateful I am for all of my community managers,” said Neil Brown, Newby Management Regional Manager. “They all responded wonderfully in the preparation and response to this event. I have yet to hear a complaint. This is true also of the response volunteers from the corporate office and other communities.”
  • “I am always amazed at how in the face of tragedy people will pull together to accomplish difficult tasks, said Barry Campbell, Newby Management Regional Manager. “The way our company personnel responded with positive attitudes, ready to work, focused on serving and preserving property is what made this response so successful. Training and planning helped, solid leadership did its part, but the aforementioned attitudes of service made it a successful “team” response.

Learn more about NEAT and Newby Management’s response to natural disasters.

Do You Need a Property Management Company?

Do you own or invest in a manufactured home or RV community? Take a moment to ask yourself the following questions to determine if you need a property management company.

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FINANCIAL

  • Do you have the need for timely, accurate and comprehensive financial reporting?
  • Do you need a more detailed explanation of the financial health of your community?
  • Do you have special reporting needs for partners or lenders that require more than the typical monthly reports?
  • Are collections and resident ledgers a challenge?
  • Would an automatic payment system help your cash flow?
  • Are payables too time consuming?
  • Are you missing out on discounts from vendors and contractors because you are not part of a larger group?

RESIDENT RELATIONS

  • Is there tension between residents and management or residents and owners?
  • Is it a challenge enforcing the rules and regulations in your community?
  • Is there any past or present litigation involving the residents?
  • Do you understand the state and local laws regarding being a community owner?
  • Do you survey residents annually to assess their satisfaction with living in the community and then act on the results?
  • Does your current management hold social functions throughout the year to show appreciation to the residents?
  • Do your residents have access to a community Chaplain and other outside resources for residents that are hurting?
  • Are your residents screened and background checked by a reliable national service prior to being approved for residency?
  • Are residents given a thorough orientation concerning rules and regulations and given other pertinent information prior to moving in?

PHYSICAL PLANT

  • Is there enough time in your day to evaluate your community and establish the proper operational reserves and capital improvements?
  • Are getting bids for operational and capital improvements too time consuming and/or difficult to get?
  • Does management regularly inspect the entire facility to make sure every home and common area is kept in pristine condition?

SALES & MARKETING

  • Are the number of homes for sale in your community increasing?
  • Are you challenged with the expansive requirements of selling homes within your community?
  • Do you have in-fill needs but don’t know today’s products, manufacturers, and requirements?
  • Do you have an on-site sales program for resales that helps preserve home values and resident relations?
  • Are your homes for sale listed on multiple international web sites specific to the manufactured home buyer?

ADMINISTRATION

  • Do you conduct regular reviews of contracts, insurance, and reserve requirements?
  • Do you have a knowledgeable and articulate representative to attend board and association meetings?
  • Does your current manager have an understanding of all pertinent laws, statutes, and provisions?

HUMAN RESOURCES

  • Would you like someone to handle all of your recruiting (advertising and interviewing) and hiring needs, including background screening, drug testing, administering skills assessments and much more in an effort to hire top quality candidates?
  • Are you in need of a payroll and/or benefits administrator?
  • Are you looking for someone to assist you with labor law compliance as well as implementing a Workplace Safety Program?
  • Do you know that personnel files must be locked in a safe place, contain specific information, and be kept confidential?

Don’t let the stress of owning a manufactured home or RV community weigh you down. Let the professional, full-service staff at Newby Management help make your community the best it can be! Call for a free consultation at 941-721-0046.

Are Mobile Home Communities Good Investments?

mobile home community, mobile home investment, mobile home property managementYou’ve probably heard about Warren Buffett’s success in the mobile home industry. While his prosperity in the industry is a lofty goal, there is still money to be made in manufactured housing. It stems from the high demand for affordable housing in America today. It’s a crisis that this industry is helping to solve, and one that is seriously undervalued at the moment.

In 2014, the U.S. Census Bureau reported that there were nearly 47 million people living in poverty, which means that many or more are struggling to find homes they can afford. More and more people are turning to mobile homes, from student loan debt riddled millennials to baby boomers looking to downsize. It’s a vast market and one that hasn’t yet been cornered by investors. In fact, Rolfe estimates that of the roughly 50,000 mobile home parks in the country only about 10,000 are professionally owned.

While owning a mobile home community is a good investment, it’s one that requires a great deal of time and knowledge to maintain. That’s why so many owners and investors are turning to professional management companies to help them navigate the industry and make their investment profitable. There are a number of things to consider, from the importance of capital improvements to the removal or updates or old housing.

In Newby Management communities, we ensure that capital improvements are budgeted for each community, that often means making repairs that are long overdue. Sometimes these improvements are grand, other times necessary. In one community, we recently completed a multi-million dollar club house, while in others we are working to repave roads, repair the pool and trim trees. You have to take each community where it is.

We also work to improve the homes. If there are park owned homes that are in good condition, we will rehab them to varying degrees, some are freshened up, others are given a full makeover. When homes are in disrepair we work toward removal, and often times replace them with new manufactured homes from builders like Skyline, Clayton and Homes of Merit. This not only draws in new residents, but also greatly improves the value of the community.

Our real estate team is diligent about getting homes sold, whether they are new or used. Our goal this year has been 100% occupancy in all our communities. This doesn’t happen over night, and  it takes an astounding level of dedication, but our robust team is always looking for new ways to market homes and to encourage buyers to live in Newby Communities. We market on numerous online home sales websites, local newspapers, social media and online advertising to sell homes quickly and for the right price.

From there, we also handle resident relations. This is an often overlooked and  important aspect of owning a mobile home community. Residents want to feel valued, and they are also looking for affordable housing that fits their lifestyle. This is especially true for seniors who are looking for a place to retire. They want to know what kind of activities are happening, what the amenities are and if there are other adults living an active lifestyle in the community.

It’s difficult to be on-site at multiple locations handling the day-to-day issues that arise. Hiring a professional property management company will help you get the most out of your investment. Whether you need help with resident relations, real estate, finances, or marketing, you’ll find that most management companies have the ability to assist with these items. When you don’t have to worry about the daily needs of the community, you’re free to make other investments or spend your time how you’d like.

Learn more about mobile home investments.

Learn more about Newby Management’s property management services.

 

Are you ready for the truth about social media and your mobile home community?

mobile home marketing, mobile home property management companyTechnology has drastically changed the real estate market. Home buyers and investors have more ways than ever to search for and sell real estate. Social media is having a huge impact on how we live. Facebook continues to lead the way for social media with over 1.6 billion monthly users. Put that further into perspective is that every 20 minutes 1 million links are shared, 2 million friend requests are made and 3 million messages are sent worldwide. The typical Facebook user has a minimum of 300 friends. The potential reach of social media is unequivocally exponential and a bit astonishing!
Social media has revolutionized the way we do business. It is no surprise that every facet of business is reaching out to Facebook and other social media outlets to help promote their products and companies. It is estimated that 80% of realtors use Facebook to promote their business. With that said, there are many advantages to using social media in a mobile home community.

PROMOTION AND CONNECTION
Social media is another marketing avenue to promote our homes that are for sale and rent in our communities. Beyond any doubt, pictures help sell homes. We live in a visual world and great pictures with detailed captions can be alluring for potential buyers. Virtual tours and slideshows are popular. The choices for marketing a home on Facebook are limitless. You can add just one photo, create an album, a carousel of photos, a video or a slideshow. You can target strangers with paid Facebook ads. These ads can be set up as a single picture, a series of pictures or as a video. These paid ads can be customized to reach a pin point target audience, or be shown to a broad spectrum of potential buyers and investors.
Since it is not limited by physical boundaries, social media is a great way to stay in touch with residents. Our Northern friends can still feel part of our communities despite being many miles away. Creating events can help unify your community. Well planned events are one of the areas we should put our focus, as these events lead to greater satisfaction when our residents evaluate our communities. Keeping active events also let outsiders know we are a fun and active place to live.
As humans, we are wired for connection. Even the most self-proclaimed loner needs some social interaction from time to time. Facebook can help us in our creative efforts to involve everyone in our communities. Encourage residents to connect with not only our community, but also their relatives near and far. Facebook can help those who do not get around as easy anymore to maintain relationships and contact with others who are able to provide companionship, household help and more. Encourage your residents to reach out and help others as much as they can. We all need help from time to time, and that really is what community is all about. Lifelong friendships can thrive in communities like ours, and we can cultivate and grow those seeds for a loving, fun, and sincere atmosphere. Serving others is how we share the love of Christ to those in our communities.

TRUST, ENGAGEMENT, AND REACH
Facebook and other social media can create a rapport with potential buyers, and in some circumstances can be the driving force behind a transaction. Realtors have long since known the value that social networking has on making sales. Technology brings traditional networking to a whole new level. Social media allows one more platform to serve our residents and share our values. We are able to get to know our residents and let them know more about us as a community.
The networking potential is why Facebook and other social media platforms have become so popular in the business world. When our residents share their love for our communities over social media, the reach of those posts are limitless. When we share pictures from our events, and celebrate with our residents we are sending a positive image out into the world about our communities.
When we do feature our homes on Facebook, and then our residents take the time to share these posts with friends and family, we get instantaneous affirmation that we are serving our communities well. After all, they wouldn’t share them if they were not enjoying where they live. When they share these posts we have an opportunity to attract and engage potential new residents. The promotion of a home by even just a handful of residents or a marketing savvy realty company such as ours mobile home marketing, mobile home property management company, paired with the astronomical influence of social media can create a lot of promising traffic to help all of our communities reach their targeted goal of 100% occupancy.
The sum and substance here is that technology and social media are much too mammoth to be ignored. As we look towards the future, we know that social media will continue to shape the world we live in and the way we conduct business. We are in a unique position to serve our residents in every way possible, and in this modern age, that includes effectively utilizing social media. We need to enthusiastically embrace the opportunities that social media avails to us and respond with vigilance to keep our communities tech savvy and ready for the future.