You Won’t Believe These 5 Facts Are True About Manufactured Homes!

new manufactured homes, new mobile homes, mobile homes for sale, 2017 mobile homes, newby realty, property management We all have reasons for doing the things we do. Sometimes it’s from extensive research, sometimes it’s spur of the moment and other times it’s just what you did with no explanation. No matter how you make decisions, we’re going to give you 5 reasons to buy a new manufactured home.

1. It’s Brand New 
This one should be obvious, but having a brand new manufactured home has many perks. You won’t have to worry about upgrades or big fixes and everything is new. You’ll be able to enjoy a more active lifestyle because you won’t be spending weekends making repairs to your home.

2. A Warranty
Speaking of repairs, most new manufactured homes come with a warranty. This means that if anything does need repairs it will likely be covered under your warranty. Used manufactured homes, and even site-built homes, don’t have this perk. This is one that goes a long way in making your new home experience a good one. new manufactured homes, new mobile homes, mobile homes for sale, 2017 mobile homes, newby realty, property management

3. Green Homes 
Many new manufactured homes are built with sustainable building processes and materials. In fact, new manufactured homes produce 30-40% less waste than site built homes on average. Not only will you be getting an amazing home, you’ll also be helping the environment.

4. Better Quality
Rest assured when you purchase a new manufactured home, you’re getting guaranteed quality. All aspects of the construction process on mobile homes are controlled. Plus there’s construction standards and safety standards that work together to give you a new manufactured home you can love for years to conew manufactured homes, new mobile homes, mobile homes for sale, 2017 mobile homes, newby realty, property management me.

5. Less Cost

Purchasing a house is a serious decision and one that costs quite a bit of money. New manufactured homes are a great way to get a better bang for your buck. In general, construction costs for new manufactured homes is 10 to 20 percent less than site built homes, which means they will cost less in the end. New manufactured homes offer Americans the opportunity to have a beautiful, quality home at an affordable price.

Thinking of buying a new manufactured home? Check out our inventory where we have brand new manufactured homes for sale and just waiting for you! www.NewbyRealty.com 

Ocala Manufactured Home Community Unveils New State-of-the-Art 2016 Homes

X new 2016 manufactured homesX new manufactured homesX new mobile homesX ocala mobile homesX new ocala mobile homes for saleNine miles of tree-lined streets take you through a resort-style community that’s like no other. This 55+ paradise is tucked away in Ocala, Florida, one of the state’s top retirement destinations. It’s perfectly positioned in the peaceful country, but just minutes from amazing attractions like Ocala’s historic downtown.
Rolling Greens is more than just a place to retire; it’s a place to be inspired. Our newly completed state-of-the-art Community Center is the hub of Rolling Greens. Featuring 12,000 square feet of activities, this hotspot features a coffee lounge, library, card room, billiards room and more!
Love to swim? Our Aquatic Center includes a heated therapy pool that’s perfect for water aerobics, volleyball and general activity. If you’re looking for more rigorous exercise, head to the lap pool, with three regulation lanes. Relax on our luxury pool furniture in this outdoor oasis as you spend time with friends or catch some rays.
Completed in 2016, our Athletic Fields are the perfect way to stay active, no matter what you love to do. Play shuffleboard on our six lane courts, shoot some hoops, and enjoy tennis or pickleball on our lighted courts. Our attractive fields also include a bocce ball court and horseshoe courts for your playing pleasure. With year-round beautiful weather there’s never a bad time to enjoy the great outdoors at Rolling Greens.X new 2016 manufactured homesX new manufactured homesX new mobile homesX ocala mobile homesX new ocala mobile homes for sale
Get ready to break a sweat in our new fitness center. The cutting-edge Cybex International equipment is low-impact and perfect for all ages and skill levels. Watch TV on the large LED screens or listen to your favorite playlist while you work out. Afterwards hit the men’s and women’s saunas to unwind. You’ll love this spacious and spectacular fitness center, located right in your own community.
Don’t miss our scenic 57-acre golf course. With weekly events such as tournaments, couple’s golf and mixed group golf, the fun keeps on rolling. If you get a hole-in-one, you’ll be featured on our board in the North Clubhouse and in the monthly newsletter!
Each month, Rolling Green’s social director plans fun and engaging events, such as spaghetti dinners, dances, pickleball, water aerobics, painting classes, line dancing classes, poker games, golf tournaments, tennis, woodshop, and so much more. Look around our Facebook page to see what’s happening today.
If you’re ready to become part of this exciting and vibrant community, we have some exciting news. Rolling Greens is proud to announce the arrival of brand new 2016 Skyline Homes. These homes are constructed with quality craftsmanship and material that’s sure to amaze.
X new 2016 manufactured homesX new manufactured homesX new mobile homesX ocala mobile homesX new ocala mobile homes for saleBUILT TO LAST
Skyline Homes is proud to present new 2016 manufactured homes that meet rigorous building, environmental and safety standards. These homes are not only beautiful, but are built to last. From the roof to the siding, you can be sure your home is top notch. To back the quality of their homes, Skyline offers warranties with their roofs (25 year prorated warranty), the durable vinyl lap siding (limited lifetime warranty), and even a 15 month full home warranty, which you can learn about below.
AMENITIES
Skyline Homes features floor plans and options to fit a variety of needs and budgets. At Rolling Greens, our homes include the following amazing amenities: *Please check individual homes for specific amenities.
• Spacious Enclosed Deck to Enjoy Florida’s Fantastic Weather
• Bright and Airy Open Floor Plan
• Chef’s Kitchen with Stainless Steel Appliances including a side-by-side fridge and a cooktop oven.
• Eat-in Island Bar with Pendant Lighting
• Craftsman Features like Crown Molding and Dark Laminate Plank Flooring
• Solatube in Kitchen and Master Bath, a state-of-the-art Light that Brings Daylight Indoors
• Double-Wide Covered Carport
• Outdoor Storage Room with Overhead Door for Golf Cart Parking
• Double Door Entry to Master BedroomX new 2016 manufactured homesX new manufactured homesX new mobile homesX ocala mobile homesX new ocala mobile homes for sale
• Huge Walk-In Closets
• Generous Walk-in Shower, Double Vanity and Linen Closet in Master Bathroom
• Convenient Indoor Laundry Room
• Located Across from the fantastic new activities center, pools, and golf course
• Age-in-Place Features
ENERGY EFFICIENT
Save money on your electric bill with energy efficient homes. 2016 Skyline homes are built with high-tech floor, ceiling and wall insulation that help keep the home cooler in summer and warmer in winter. Skyline is an Energy Star partner, which means they’ve used Top-Grade Insulation, Extensive caulking and tight construction to eliminate unwanted drafts, High-Performance Windows and Doors, Use Energy Star approved materials including low-escape air ducts, so you can be sure your home meets energy efficient standards!
GOING GREEN
X new 2016 manufactured homesX new manufactured homesX new mobile homesX ocala mobile homesX new ocala mobile homes for saleLove the environment? Manufactured homes produce 30-40% less waste than comparable site-built homes. Skyline Homes has a commitment to going green and they build under strict environmental policies to help protect the earth and create beautiful homes in the process. You can learn more about their green building policies by visiting their website.

FULL 15 MONTH WARRANTY
Every new Skyline Home is backed by Skycare, a full 15-month warranty. This warranty is not partial or limited and includes coverage for manufacturing defects reported to Skyline within 15 months after original retail delivery by an authorized dealer will be corrected without charge and within reasonable time.

See Available New Manufactured Homes at ROLLING GREENS! 

7 Must-See Tips for Giving Your New Construction Manufactured Home Character

Learn How.There’s nothing better than buying a brand new home. One that’s never been lived in before, one that is only yours, one that you will create beautiful memories in. But you might find yourself missing some of that charm that older homes have. Today’s new manufactured homes have lots of charming features, but adding your own personal touches can truly make your house feel like a home. We’ve scoured the web for some quick and cost-effective ways you can add some character to your new construction manufactured home.

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  • THE DOOR- There’s something so quaint about a red front door (or any bright pop of color you like). It can add so much style and character to your home, and it’s an easy fix! You only need to paint the front, and it’s easy to spray paint the handle and knocker if they end up clashing with your new color. But you don’t have to stop there! You can replace other doors in your home too with neat antique finds or even paint those as well. Just remember, you can always donate doors or other fixtures you replace to Habitat for Humanity or other organizations. Learn How.

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  • THE CABINETS- Painting your cabinets can transform your entire kitchen. Decide what look you want to go for and then choose a color that fits. Today, most cabinets in new manufactured homes are solid wood, which means they will be easy to paint. As you can see in the picture above, the cabinets are newer and look nice, but the people wanted a cleaner white cabinet. Learn How.

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  • THE HARDWARE- This is a really easy and super cheap fix. You can change out the hardware in the kitchen, on doors, in the bathroom and anywhere else you see fit! Once you’ve decided on colors for the cabinets you can change out the fixtures to match. The picture above shows a great concept that someone did, which includes painted cabinets and stylish gold fixtures. Learn How.

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  • THE EXTRA ROOM- Many new construction homes come with dens or offices that don’t have doors. We love the idea of putting a large sliding farmhouse door in the entrance of your den or office. It will make it so the space can be separated if someone is working or visiting your home, but can also be left open during normal days to get the house a light and open feel. Learn How.

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  • THE NOOKS AND CRANNIES- You might find that your new construction home doesn’t have unique storage options. It may be lacking custom built-ins with character and charm that make homes feel, well, homey. Pinterest is full of ideas to convert everything from doors and closets to amazing nooks perfect for storage or displaying your favorite pieces. It can add some special features to your home that will make it feel custom-built. Learn How.

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  • THE BATHROOM- After you’re done painting counters and upgrading fixtures, you can give your mirror a face lift with this easy idea. Buy some stylish trim, and use it to build a beautiful frame for your mirror.It will have your bathroom looking luxurious in no time. But, you won’t want to miss this next tip, because it can help add an extra pop to your newly framed mirror.

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  • THE LIGHTS- People have not purchased homes over something as simple as light fixtures.In this situation, you have two options. You can either paint your light fixtures to match your style, or you can buy new ones. As we suggested above, remember you can always donate this fixtures to Habitat for Humanity, or a similar organization, so they aren’t going to waste! You can see in the photo above how that light fixture went from drab to fab with an easy fix! Learn How.

How One Manufactured Home Property Management Company Responded to Hurricane Matthew

mobile homes, hurricane matthew, property management company, mobile home property management For more than a decade, Florida has avoided catastrophic hurricanes. Catastrophic storms like Wilma and Charley, the kind that rip along our peninsula and leave a path of destruction, disaster and sometimes, even death. But in early October, we watched as forecaster’s predicted Florida in the path of a dangerous Category 3 storm, Hurricane Matthew.
At the time, the National Hurricane Center projected Matthew as a potentially historic disaster for much of Florida’s east coast. At Newby Management, our team was on high alert with several of our communities in the storm’s direct path.
With experience in previous hurricanes, we activated the Newby Emergency Action Team (NEAT). In August 2004, Hurricane Charley tore through Southwest Florida and severely damaged a Newby Management community. From that experience, the team created NEAT to respond to natural disasters that may occur in Newby communities including hurricanes, fires, tornadoes, flooding and terrorism.
Despite predictions, Hurricane Matthew never made direct landfall in Florida. Instead, the harsh outer bands of the storm licked the state, causing widespread flooding, damage and power outages across the state, leaving 5 people dead.
In our communities, although there were reports of some significant damage, we lost no lives and no one was injured. NEAT responded before, during and after the storm to help keep residents safe and get their lives back on track quickly. Over the past 11 years, the NEAT team has been deployed 14 times to assist our communities across Florida.
While NEAT does not replace state or federal resources like Red Cross, we do understand that during times of natural disaster, these agencies can get overwhelmed. That’s where NEAT steps in. Our team of trained volunteers is able to provide resources and organization until the appropriate agencies can take over.mobile homes, hurricane matthew, property management company, mobile home property management
Here is a break-down of Newby Management’s response to Hurricane Matthew:
BEFORE HURRICANE MATTHEW:
• Corporate team members including the president, vice president, CEO and regional managers began reviewing NEAT documentation pertaining to storm preparation in the days leading up to Hurricane Matthew.
• Regional managers at the corporate office called their community managers to review their preparations and storm procedures.
• Based on Hurricane Matthew’s projected path, 2 NEAT teams were formed. One was set to deploy to Sandhill Shores in Fort Pierce, and the other was set to deploy to the east coast, where Newby Management has three communities. These two areas were projected to get the worst of the storm.
• The corporate office continued to monitor the path of Hurricane Matthew to ensure the proper personnel and resources where in place.
• Team members worked to ensure the 2 NEAT trailers were stocked and ready. These 6 x 12 trailers hold everything from generators and air compressors to bug spray and gloves.
• Community managers were instructed to board up clubhouses, clear debris and ensure their community was prepared to handle strong winds and potential flooding.
AFTER HURRICANE MATTHEW:
• Hurricane Matthew hit on Friday October 7, 2016. Although the storm did not directly hit the state, the east coast sustained strong winds and some serious damage.
• After receiving reports from the on-site NEAT teams at several communities, the corporate team made the decision to deploy both stocked NEAT trailers to the east coast, where two communities needed immediate attention.
• Saturday and Sunday the NEAT team deployed to the communities.
mobile homes, hurricane matthew, property management company, mobile home property management • Saturday morning, the team made a preliminary assessment of all affected communities.
• 3 NEAT team volunteers went to Highland Country Estates in Debary to help with moderate clean-up there. The NEAT trailer also made a stop at this community to drop of necessary supplies.
• The rest of the NEAT team met at Magnolia Village to prioritize response activities. Teams were then split up between the 3 communities to begin work.
• Teams worked to clear roadways and clean up twisted metal.
• On Sunday, 2 regional managers and Newby Management’s president made final preparations for the second team of NEAT volunteers to finish the initial relief efforts on Monday. Although, full clean up and recovery will take weeks.
COMMENTS FROM TEAM MEMBERS ON NEWBY MANAGEMENT’S HURRICANE MATTHEW RESPONSE:

  • ”I cannot say enough about how grateful I am for all of my community managers,” said Neil Brown, Newby Management Regional Manager. “They all responded wonderfully in the preparation and response to this event. I have yet to hear a complaint. This is true also of the response volunteers from the corporate office and other communities.”
  • “I am always amazed at how in the face of tragedy people will pull together to accomplish difficult tasks, said Barry Campbell, Newby Management Regional Manager. “The way our company personnel responded with positive attitudes, ready to work, focused on serving and preserving property is what made this response so successful. Training and planning helped, solid leadership did its part, but the aforementioned attitudes of service made it a successful “team” response.

Learn more about NEAT and Newby Management’s response to natural disasters.

How Do You Handle Natural Disasters in Your Manufactured Home Community?

NEAT or the Newby Emergency Action Team
NEAT or the Newby Emergency Action Team

If you’re in the manufactured home industry in Florida, you know how dangerous hurricanes and other natural disasters can be. What plan of action do you have in place if one strikes?

In August 2004, Hurricane Charley ripped through Southwest Florida and damaged a Newby Management community. It was more than a natural disaster to our team; it was a learning lesson that turned into a staple of our company.

By 2005, our team developed the Newby Emergency Action Team or NEAT. This is a first response team to check on resident safety and property damage after a disaster like weather, fire, flood, terrorism, and violence. Over the past 11 years, the NEAT team has been deployed 14 times to assist our communities across Florida.

While it does not replace state or federal resources like Red Cross, we do understand that during

A mock drill at Sandhill Shores in Fort Pierce.
A mock drill at Sandhill Shores in Fort Pierce.

times of natural disaster, these agencies can get overwhelmed. That’s where NEAT steps in. Our team of trained volunteers is able to provide resources and organization until the appropriate agencies can take over.

Our Response Teams are comprised of the corporate office team, managers, team members, residents from non-impacted communities, family, and friends. The immediate action of the response teams is to be a lifeline to the outside world, clear away debris, and make temporary repairs to homes. NEAT consists of eight teams: Security, Sanitation, Damage Assessment, Damage Repair, Kitchen, Tire Repair, Debris Cleanup and the Information Table.

The Neat Supply Trailer.
The Neat Supply Trailer.

NEAT has two fully stocked emergency trailers. These 6’ X 12’ enclosed trailers are stocked with supplies and tools that make the recovery period easier. They hold everything from generators and air compressors to bug spray and gloves.

Newby Management hosts training classes every other year for our managers, board members, and others who wish to participate. Learn more about how one of our  manufactured home communities hosted a mock hurricane drill.

When a disaster strikes, we deploy an Incident Commander from our corporate office who will receive updates from the community manager and ensure the community is prepared for the hurricane.

Examples of Supplies Needed After a Hurricane.
Examples of Supplies Needed After a Hurricane.

The Incident Commander will arrive onsite at the community shortly after a hurricane hits. We decide how many IC’s we will need depending on the number of community’s effected. Directly following
the hurricane, an Incident Commander is appointed onsite, which is usually the community manager, until one of our corporate IC’s can take over.

Our team also appoints an Information Officer who handles communication between our communities and the corporate office.They communicate with our manufactured home community board members and investors after the storm. They also coordinate relief supplies for our response teams. An onsite Information Officer sits at the information table to help organize volunteers, be the

Team members giving CPR to a dummy during a mock drill.
Team members giving CPR to a dummy during a mock drill.

main point of contact for the chairmen of the 8 committees, and records damage by lot number as reported by the Damage Assessment team.

When disaster strikes, our team is prepared to help our communities, residents and team members recover as quickly as possible. It’s a daunting task, but it’s one that has to be considered and planned for in manufactured home communities. What’s your plan?

To learn more about NEAT and how Newby Management handles natural disasters in their manufactured home communities, please contact us at info@newbymanagement.com.

Do You Need a Property Management Company?

Do you own or invest in a manufactured home or RV community? Take a moment to ask yourself the following questions to determine if you need a property management company.

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FINANCIAL

  • Do you have the need for timely, accurate and comprehensive financial reporting?
  • Do you need a more detailed explanation of the financial health of your community?
  • Do you have special reporting needs for partners or lenders that require more than the typical monthly reports?
  • Are collections and resident ledgers a challenge?
  • Would an automatic payment system help your cash flow?
  • Are payables too time consuming?
  • Are you missing out on discounts from vendors and contractors because you are not part of a larger group?

RESIDENT RELATIONS

  • Is there tension between residents and management or residents and owners?
  • Is it a challenge enforcing the rules and regulations in your community?
  • Is there any past or present litigation involving the residents?
  • Do you understand the state and local laws regarding being a community owner?
  • Do you survey residents annually to assess their satisfaction with living in the community and then act on the results?
  • Does your current management hold social functions throughout the year to show appreciation to the residents?
  • Do your residents have access to a community Chaplain and other outside resources for residents that are hurting?
  • Are your residents screened and background checked by a reliable national service prior to being approved for residency?
  • Are residents given a thorough orientation concerning rules and regulations and given other pertinent information prior to moving in?

PHYSICAL PLANT

  • Is there enough time in your day to evaluate your community and establish the proper operational reserves and capital improvements?
  • Are getting bids for operational and capital improvements too time consuming and/or difficult to get?
  • Does management regularly inspect the entire facility to make sure every home and common area is kept in pristine condition?

SALES & MARKETING

  • Are the number of homes for sale in your community increasing?
  • Are you challenged with the expansive requirements of selling homes within your community?
  • Do you have in-fill needs but don’t know today’s products, manufacturers, and requirements?
  • Do you have an on-site sales program for resales that helps preserve home values and resident relations?
  • Are your homes for sale listed on multiple international web sites specific to the manufactured home buyer?

ADMINISTRATION

  • Do you conduct regular reviews of contracts, insurance, and reserve requirements?
  • Do you have a knowledgeable and articulate representative to attend board and association meetings?
  • Does your current manager have an understanding of all pertinent laws, statutes, and provisions?

HUMAN RESOURCES

  • Would you like someone to handle all of your recruiting (advertising and interviewing) and hiring needs, including background screening, drug testing, administering skills assessments and much more in an effort to hire top quality candidates?
  • Are you in need of a payroll and/or benefits administrator?
  • Are you looking for someone to assist you with labor law compliance as well as implementing a Workplace Safety Program?
  • Do you know that personnel files must be locked in a safe place, contain specific information, and be kept confidential?

Don’t let the stress of owning a manufactured home or RV community weigh you down. Let the professional, full-service staff at Newby Management help make your community the best it can be! Call for a free consultation at 941-721-0046.

How Mobile Homes are Changing Home Ownership

new 2016 manufactured homes, manufactured homes, mobile homes, mobile homes for sale, new mobile homes for saleThe average home in Florida costs over $200,000. This price leaves many people without options. Although renting saves you from upfront costs, Floridians are paying around 44 percent of their income on rent each month. So, what options are left?

Buy a manufactured home. This option scares off many people, as they are imaging manufactured homes of the past. We’ve talked about 5 manufactured home myths that aren’t true, and it speaks volumes about the stigmas that people still have about these homes.

In the past, manufactured homes were more difficult to finance. Today, they are almost as easy as a site-built home, with large lenders like Wells Fargo offering manufactured home loans. With lending becoming easier, more people are realizing that a manufactured home might be the best path to home ownership.

Manufactured homes can start at just $69/square foot, which is around $20 less than the average site-built home. Aside from affordability, new manufactured homes not only have value, but also have the ability to appreciate over time, making this a worthy investment for families and the retired alike.

In new construction manufactured homes  you’ll find plenty of modern luxuries and amenities. Buying a new home means you can customize things to you liking, from granite counters and garden tubs to stainless steel appliances and upgraded fixtures. Check out one of our new 2016 homes to see how beautiful a manufactured home can look.

If you’re looking for an older home they often have character and charm as well. You can find homes in great communities at prices that are affordable and reasonable. Many times these homes are being sold by their owner who kept the place in great shape. These homes are often move-in ready, like this manufactured home with a water view in Rolling Greens.

We would love to assist you in finding a wonderful home. Our company manages manufactured home property across Florida, from 55+ to family friendly communities. Comment on this page if you’re interested in getting started and we’ll help you!

Are Mobile Home Communities Good Investments?

mobile home community, mobile home investment, mobile home property managementYou’ve probably heard about Warren Buffett’s success in the mobile home industry. While his prosperity in the industry is a lofty goal, there is still money to be made in manufactured housing. It stems from the high demand for affordable housing in America today. It’s a crisis that this industry is helping to solve, and one that is seriously undervalued at the moment.

In 2014, the U.S. Census Bureau reported that there were nearly 47 million people living in poverty, which means that many or more are struggling to find homes they can afford. More and more people are turning to mobile homes, from student loan debt riddled millennials to baby boomers looking to downsize. It’s a vast market and one that hasn’t yet been cornered by investors. In fact, Rolfe estimates that of the roughly 50,000 mobile home parks in the country only about 10,000 are professionally owned.

While owning a mobile home community is a good investment, it’s one that requires a great deal of time and knowledge to maintain. That’s why so many owners and investors are turning to professional management companies to help them navigate the industry and make their investment profitable. There are a number of things to consider, from the importance of capital improvements to the removal or updates or old housing.

In Newby Management communities, we ensure that capital improvements are budgeted for each community, that often means making repairs that are long overdue. Sometimes these improvements are grand, other times necessary. In one community, we recently completed a multi-million dollar club house, while in others we are working to repave roads, repair the pool and trim trees. You have to take each community where it is.

We also work to improve the homes. If there are park owned homes that are in good condition, we will rehab them to varying degrees, some are freshened up, others are given a full makeover. When homes are in disrepair we work toward removal, and often times replace them with new manufactured homes from builders like Skyline, Clayton and Homes of Merit. This not only draws in new residents, but also greatly improves the value of the community.

Our real estate team is diligent about getting homes sold, whether they are new or used. Our goal this year has been 100% occupancy in all our communities. This doesn’t happen over night, and  it takes an astounding level of dedication, but our robust team is always looking for new ways to market homes and to encourage buyers to live in Newby Communities. We market on numerous online home sales websites, local newspapers, social media and online advertising to sell homes quickly and for the right price.

From there, we also handle resident relations. This is an often overlooked and  important aspect of owning a mobile home community. Residents want to feel valued, and they are also looking for affordable housing that fits their lifestyle. This is especially true for seniors who are looking for a place to retire. They want to know what kind of activities are happening, what the amenities are and if there are other adults living an active lifestyle in the community.

It’s difficult to be on-site at multiple locations handling the day-to-day issues that arise. Hiring a professional property management company will help you get the most out of your investment. Whether you need help with resident relations, real estate, finances, or marketing, you’ll find that most management companies have the ability to assist with these items. When you don’t have to worry about the daily needs of the community, you’re free to make other investments or spend your time how you’d like.

Learn more about mobile home investments.

Learn more about Newby Management’s property management services.

Are you ready for the truth about social media and your mobile home community?

mobile home marketing, mobile home property management companyTechnology has drastically changed the real estate market. Home buyers and investors have more ways than ever to search for and sell real estate. Social media is having a huge impact on how we live. Facebook continues to lead the way for social media with over 1.6 billion monthly users. Put that further into perspective is that every 20 minutes 1 million links are shared, 2 million friend requests are made and 3 million messages are sent worldwide. The typical Facebook user has a minimum of 300 friends. The potential reach of social media is unequivocally exponential and a bit astonishing!
Social media has revolutionized the way we do business. It is no surprise that every facet of business is reaching out to Facebook and other social media outlets to help promote their products and companies. It is estimated that 80% of realtors use Facebook to promote their business. With that said, there are many advantages to using social media in a mobile home community.

PROMOTION AND CONNECTION
Social media is another marketing avenue to promote our homes that are for sale and rent in our communities. Beyond any doubt, pictures help sell homes. We live in a visual world and great pictures with detailed captions can be alluring for potential buyers. Virtual tours and slideshows are popular. The choices for marketing a home on Facebook are limitless. You can add just one photo, create an album, a carousel of photos, a video or a slideshow. You can target strangers with paid Facebook ads. These ads can be set up as a single picture, a series of pictures or as a video. These paid ads can be customized to reach a pin point target audience, or be shown to a broad spectrum of potential buyers and investors.
Since it is not limited by physical boundaries, social media is a great way to stay in touch with residents. Our Northern friends can still feel part of our communities despite being many miles away. Creating events can help unify your community. Well planned events are one of the areas we should put our focus, as these events lead to greater satisfaction when our residents evaluate our communities. Keeping active events also let outsiders know we are a fun and active place to live.
As humans, we are wired for connection. Even the most self-proclaimed loner needs some social interaction from time to time. Facebook can help us in our creative efforts to involve everyone in our communities. Encourage residents to connect with not only our community, but also their relatives near and far. Facebook can help those who do not get around as easy anymore to maintain relationships and contact with others who are able to provide companionship, household help and more. Encourage your residents to reach out and help others as much as they can. We all need help from time to time, and that really is what community is all about. Lifelong friendships can thrive in communities like ours, and we can cultivate and grow those seeds for a loving, fun, and sincere atmosphere. Serving others is how we share the love of Christ to those in our communities.

TRUST, ENGAGEMENT, AND REACH
Facebook and other social media can create a rapport with potential buyers, and in some circumstances can be the driving force behind a transaction. Realtors have long since known the value that social networking has on making sales. Technology brings traditional networking to a whole new level. Social media allows one more platform to serve our residents and share our values. We are able to get to know our residents and let them know more about us as a community.
The networking potential is why Facebook and other social media platforms have become so popular in the business world. When our residents share their love for our communities over social media, the reach of those posts are limitless. When we share pictures from our events, and celebrate with our residents we are sending a positive image out into the world about our communities.
When we do feature our homes on Facebook, and then our residents take the time to share these posts with friends and family, we get instantaneous affirmation that we are serving our communities well. After all, they wouldn’t share them if they were not enjoying where they live. When they share these posts we have an opportunity to attract and engage potential new residents. The promotion of a home by even just a handful of residents or a marketing savvy realty company such as ours mobile home marketing, mobile home property management company, paired with the astronomical influence of social media can create a lot of promising traffic to help all of our communities reach their targeted goal of 100% occupancy.
The sum and substance here is that technology and social media are much too mammoth to be ignored. As we look towards the future, we know that social media will continue to shape the world we live in and the way we conduct business. We are in a unique position to serve our residents in every way possible, and in this modern age, that includes effectively utilizing social media. We need to enthusiastically embrace the opportunities that social media avails to us and respond with vigilance to keep our communities tech savvy and ready for the future.

5 Tips for Marketing Your Mobile Home Community

  1. marketingTHE WEB– If you don’t have a website, you’re losing potential residents. Websites will help you market your community to a global audience. It’s gives you a sense of professionalism and gives viewers information they might not have otherwise. It will also save your workers from answering the same question over and over. Learn more about why your mobile home community needs a website.
  2. SOCIAL MEDIA– More and more people are turning to social media for information about businesses. They want to see the personality of your business, especially if they are planning to move there full-time or even part-time. People like to see pictures of events, activities and the residents who live in your community. Often times, people will even go to your Facebook page for information about your community like hours, location and more. Keeping an active Facebook page is a cheap way to promote your community!
  3. HOME LISTINGS- Post homes for sale in your community to multiple locations like Zillow, Trulia, and Craigslist. Doing this will allow the most people possible to see your mobile homes for sale. This will also direct people looking for homes to your community website. Learn more about how to sell your mobile home quicker.
  4. GOOGLE ADWORDS- If you’ve ever been on Google before you’ve see the ads on the top and right-hand side of the screen. These are cost-effective ways to target an audience who is definitely interested in your product. Many people falsely believe that no one clicks on Google ads, but they are used when done well. Although it’s still great to have a high organic listing, getting yourself on the first page of a Google search for keywords like “mobile home communities in Florida” is a great way to drive traffic to your website that is qualified.
  5. BLOGGING- Most blogging sites like WordPress and Blogger are free. Who knows more about your community than you? Plus you have insider information on the manufactured home industry that no one else has. Blogging is a great way to use keywords, share information and drive traffic to your website. You’ll set yourself as an information leader in the industry and show people that you have the knowledge and expertise they are looking for when purchasing a home.

Are you wondering how you can get started marketing your manufactured home? Newby Management can help! We have a full-service team of professionals who handle everything from blogging and professional photography to social media and online advertising. Our team is expansive and dedicated to seeing your community grow and flourish. Visit our website to see what else we can offer you.