Are you ready for the truth about social media and your mobile home community?

mobile home marketing, mobile home property management companyTechnology has drastically changed the real estate market. Home buyers and investors have more ways than ever to search for and sell real estate. Social media is having a huge impact on how we live. Facebook continues to lead the way for social media with over 1.6 billion monthly users. Put that further into perspective is that every 20 minutes 1 million links are shared, 2 million friend requests are made and 3 million messages are sent worldwide. The typical Facebook user has a minimum of 300 friends. The potential reach of social media is unequivocally exponential and a bit astonishing!
Social media has revolutionized the way we do business. It is no surprise that every facet of business is reaching out to Facebook and other social media outlets to help promote their products and companies. It is estimated that 80% of realtors use Facebook to promote their business. With that said, there are many advantages to using social media in a mobile home community.

Social media is another marketing avenue to promote our homes that are for sale and rent in our communities. Beyond any doubt, pictures help sell homes. We live in a visual world and great pictures with detailed captions can be alluring for potential buyers. Virtual tours and slideshows are popular. The choices for marketing a home on Facebook are limitless. You can add just one photo, create an album, a carousel of photos, a video or a slideshow. You can target strangers with paid Facebook ads. These ads can be set up as a single picture, a series of pictures or as a video. These paid ads can be customized to reach a pin point target audience, or be shown to a broad spectrum of potential buyers and investors.
Since it is not limited by physical boundaries, social media is a great way to stay in touch with residents. Our Northern friends can still feel part of our communities despite being many miles away. Creating events can help unify your community. Well planned events are one of the areas we should put our focus, as these events lead to greater satisfaction when our residents evaluate our communities. Keeping active events also let outsiders know we are a fun and active place to live.
As humans, we are wired for connection. Even the most self-proclaimed loner needs some social interaction from time to time. Facebook can help us in our creative efforts to involve everyone in our communities. Encourage residents to connect with not only our community, but also their relatives near and far. Facebook can help those who do not get around as easy anymore to maintain relationships and contact with others who are able to provide companionship, household help and more. Encourage your residents to reach out and help others as much as they can. We all need help from time to time, and that really is what community is all about. Lifelong friendships can thrive in communities like ours, and we can cultivate and grow those seeds for a loving, fun, and sincere atmosphere. Serving others is how we share the love of Christ to those in our communities.

Facebook and other social media can create a rapport with potential buyers, and in some circumstances can be the driving force behind a transaction. Realtors have long since known the value that social networking has on making sales. Technology brings traditional networking to a whole new level. Social media allows one more platform to serve our residents and share our values. We are able to get to know our residents and let them know more about us as a community.
The networking potential is why Facebook and other social media platforms have become so popular in the business world. When our residents share their love for our communities over social media, the reach of those posts are limitless. When we share pictures from our events, and celebrate with our residents we are sending a positive image out into the world about our communities.
When we do feature our homes on Facebook, and then our residents take the time to share these posts with friends and family, we get instantaneous affirmation that we are serving our communities well. After all, they wouldn’t share them if they were not enjoying where they live. When they share these posts we have an opportunity to attract and engage potential new residents. The promotion of a home by even just a handful of residents or a marketing savvy realty company such as ours mobile home marketing, mobile home property management company, paired with the astronomical influence of social media can create a lot of promising traffic to help all of our communities reach their targeted goal of 100% occupancy.
The sum and substance here is that technology and social media are much too mammoth to be ignored. As we look towards the future, we know that social media will continue to shape the world we live in and the way we conduct business. We are in a unique position to serve our residents in every way possible, and in this modern age, that includes effectively utilizing social media. We need to enthusiastically embrace the opportunities that social media avails to us and respond with vigilance to keep our communities tech savvy and ready for the future.

5 Tips for Marketing Your Mobile Home Community

  1. THE WEB– If you don’t have a website, you’re losing potential residents. Websites will help you market your community to a global audience. It’s gives you a sense of professionalism and gives viewers information they might not have otherwise. It will also save your workers from answering the same question over and over. Learn more about why your mobile home community needs a website.
  2. SOCIAL MEDIA– More and more people are turning to social media for information about businesses. They want to see the personality of your business, especially if they are planning to move there full-time or even part-time. People like to see pictures of events, activities and the residents who live in your community. Often times, people will even go to your Facebook page for information about your community like hours, location and more. Keeping an active Facebook page is a cheap way to promote your community!
  3. HOME LISTINGS- Post homes for sale in your community to multiple locations like Zillow, Trulia, and Craigslist. Doing this will allow the most people possible to see your mobile homes for sale. This will also direct people looking for homes to your community website. Learn more about how to sell your mobile home quicker.
  4. GOOGLE ADWORDS- If you’ve ever been on Google before you’ve see the ads on the top and right-hand side of the screen. These are cost-effective ways to target an audience who is definitely interested in your product. Many people falsely believe that no one clicks on Google ads, but they are used when done well. Although it’s still great to have a high organic listing, getting yourself on the first page of a Google search for keywords like “mobile home communities in Florida” is a great way to drive traffic to your website that is qualified.
  5. BLOGGING- Most blogging sites like WordPress and Blogger are free. Who knows more about your community than you? Plus you have insider information on the manufactured home industry that no one else has. Blogging is a great way to use keywords, share information and drive traffic to your website. You’ll set yourself as an information leader in the industry and show people that you have the knowledge and expertise they are looking for when purchasing a home.

Are you wondering how you can get started marketing your manufactured home? Newby Management can help! We have a full-service team of professionals who handle everything from blogging and professional photography to social media and online advertising. Our team is expansive and dedicated to seeing your community grow and flourish. Visit our website to see what else we can offer you.

5 Reasons Your Mobile Home Community Needs a Website

If your mobile home community doesn’t have a website, you’re losing residents. This digital age calls for more than just a run-of-the-mill website. You need something that can be accessed on a number of different platforms, something that is responsive and image-heavy. Something that will get people to visit and to stay on your website. Still not convinced? Here are the 6 reasons your mobile home community needs a website ASAP.

  1. 24/7 Access

You can’t be available to your customers 24/7, but your website can. It’s somewhere they can go to find out information about your mobile home community and what it offers. If your website has enough information, they will likely stay to learn more about your community. They can also send an email, visit your social media accounts or call and leave a message to connect with you outside business hours.

2. Saves Time 

How many times do you answer the same question over the phone? What’s lot rent? Do you allow pets? Do you have a pool? Is your mobile home community 55+? When your website is informative, it helps save you time by answering potential residents common questions before they call. It will also help give people an idea of the community and help them make better decisions when they are looking for real estate in your community. Most importantly, it will free up your team to speak with people who are more like to become residents.

3. Credibility

Mobile home communities today that don’t have a website lack a certain amount of credibility. Unless people are familiar with your community already, they are much less likely to pick up the phone and call if you don’t have a website. A well-done, professional website will give you the credibility your community needs to bring in potential residents and help the current ones stay informed.

4. Advertising

While there is still a lot of benefit to traditional media advertising, having a website instantly sets you up as a global player, so people all over the world can learn about your community. Whether it’s people in your town or people several states away, your website will be accessible to them at any time on any device. This is a great investment and one that will give you a great start in the digital age of advertising. By providing great information on your website, you will get visitors for less than what you’d pay for traditional advertising.

5. Convenient 

Customers today aren’t going to drive around looking for your mobile home community. In fact, customers of all ages are more likely to turn to the internet than the TV or any type of traditional media. They want to convenience of turning on their computer, cell phone or tablet and being able to research what they want quickly and effectively. If your website is well-done, informative and responsive, you’ll find that more customers are willing to do business with you.
Not sure where to begin with your website? Contact Newby Management! We provide IT services for mobile home and RV communities. Check it out on our services page.