If your mobile home community doesn’t have a website, you’re losing residents. This digital age calls for more than just a run-of-the-mill website. You need something that can be accessed on a number of different platforms, something that is responsive and image-heavy. Something that will get people to visit and to stay on your website. Still not convinced? Here are the 6 reasons your mobile home community needs a website ASAP.
- 24/7 Access
You can’t be available to your customers 24/7, but your website can. It’s somewhere they can go to find out information about your mobile home community and what it offers. If your website has enough information, they will likely stay to learn more about your community. They can also send an email, visit your social media accounts or call and leave a message to connect with you outside business hours.
2. Saves Time
How many times do you answer the same question over the phone? What’s lot rent? Do you allow pets? Do you have a pool? Is your mobile home community 55+? When your website is informative, it helps save you time by answering potential residents common questions before they call. It will also help give people an idea of the community and help them make better decisions when they are looking for real estate in your community. Most importantly, it will free up your team to speak with people who are more like to become residents.
Mobile home communities today that don’t have a website lack a certain amount of credibility. Unless people are familiar with your community already, they are much less likely to pick up the phone and call if you don’t have a website. A well-done, professional website will give you the credibility your community needs to bring in potential residents and help the current ones stay informed.
While there is still a lot of benefit to traditional media advertising, having a website instantly sets you up as a global player, so people all over the world can learn about your community. Whether it’s people in your town or people several states away, your website will be accessible to them at any time on any device. This is a great investment and one that will give you a great start in the digital age of advertising. By providing great information on your website, you will get visitors for less than what you’d pay for traditional advertising.
Customers today aren’t going to drive around looking for your mobile home community. In fact, customers of all ages are more likely to turn to the internet than the TV or any type of traditional media. They want to convenience of turning on their computer, cell phone or tablet and being able to research what they want quickly and effectively. If your website is well-done, informative and responsive, you’ll find that more customers are willing to do business with you.
Not sure where to begin with your website? Contact Newby Management! We provide IT services for mobile home and RV communities. Check it out on our services page.