Why Does a Property Management Company Have a Aerial Drone Camera?

Drone in Sky

Photos. Videos. They are the new mediums, quickly taking the place of words and stories. It’s how people share information, how people see the world. Think of the newest social media platforms like Instagram and SnapChat. They revolve around pictures and videos that tell a story. So, why does a property management company have an Aerial Drone Camera? To tell your story.

Whether you own a manufactured home community, or invest in one, you likely want to promote the community. But today’s seniors aren’t looking for just any manufactured home community. They are looking for something with life, vibrancy and activities. They want to be sold a lifestyle. That’s what we do.
Our corporate photographer has over a decade of experience capturing the beauty in moments and scenery. We hired him to our team in 2014 to showcase our communities in a unique way. Once he started to produce beautiful still imagery, we got the wild idea to create professional videos.
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Enter the Phantom 3 Professional Drone, a  state-of-the-art, light-weight , multi-functional integrated aircraft and camera. With this new technology, our marketing team can produce high-definition aerial videos and photos that take the viewer above and beyond. Normally, these would cost your community thousands of dollars with planning, production, editing and promotion. At Newby Management, we have the in-house capability to handle all of this for you.
We will assess your manufactured home community and determine the perfect promotional video. Our in-house marketing team then comes together to create a voice over and shot list. Jake Bibler, our corporate photographer, then goes out and shoots the footage. So far, we have created promotional material for several communities that feature sweeping shots, creative videography and stunning photography.
Once the video is finished and approved by you, we promote it on various social media platforms. Our in-house web developer also adds the video to your website so viewers can watch it directly from your page. If you wish, we can also promote the video through pay-per-click advertising to reach even more viewers in your demographic.
To see promotional videos we’ve created using the Phantom 3 Professional Drone, please visit the links below:
To learn more about Newby Management and our services, please visit us online at www.NewbyManagement.com 

5 Tips for Marketing Your Mobile Home Community

  1. THE WEB– If you don’t have a website, you’re losing potential residents. Websites will help you market your community to a global audience. It’s gives you a sense of professionalism and gives viewers information they might not have otherwise. It will also save your workers from answering the same question over and over. Learn more about why your mobile home community needs a website.
  2. SOCIAL MEDIA– More and more people are turning to social media for information about businesses. They want to see the personality of your business, especially if they are planning to move there full-time or even part-time. People like to see pictures of events, activities and the residents who live in your community. Often times, people will even go to your Facebook page for information about your community like hours, location and more. Keeping an active Facebook page is a cheap way to promote your community!
  3. HOME LISTINGS- Post homes for sale in your community to multiple locations like Zillow, Trulia, and Craigslist. Doing this will allow the most people possible to see your mobile homes for sale. This will also direct people looking for homes to your community website. Learn more about how to sell your mobile home quicker.
  4. GOOGLE ADWORDS- If you’ve ever been on Google before you’ve see the ads on the top and right-hand side of the screen. These are cost-effective ways to target an audience who is definitely interested in your product. Many people falsely believe that no one clicks on Google ads, but they are used when done well. Although it’s still great to have a high organic listing, getting yourself on the first page of a Google search for keywords like “mobile home communities in Florida” is a great way to drive traffic to your website that is qualified.
  5. BLOGGING- Most blogging sites like WordPress and Blogger are free. Who knows more about your community than you? Plus you have insider information on the manufactured home industry that no one else has. Blogging is a great way to use keywords, share information and drive traffic to your website. You’ll set yourself as an information leader in the industry and show people that you have the knowledge and expertise they are looking for when purchasing a home.

Are you wondering how you can get started marketing your manufactured home? Newby Management can help! We have a full-service team of professionals who handle everything from blogging and professional photography to social media and online advertising. Our team is expansive and dedicated to seeing your community grow and flourish. Visit our website to see what else we can offer you.