Each year we gather together with all of our staff and we reward our team members for the great job that they do throughout the year. Traditionally, we have a picnic with games, craft activities, and fellowship. This year we sadly had to cancel our awards picnic due to the current global pandemic.
However, we still wanted to celebrate our team members who are working hard to keep their communities running and safe in this time. In early April, we got together as a team and were all able virtually assemble through a video conference. From Houston to Tallahassee to Fort Myers, all of our team members were able to join our meeting and celebrate with us. This was a much needed break from the social isolation that we had been enduring. We were able to recognize our team members, especially those who went above and beyond in 2019. Some of those recognized with awards for their outstanding work include: Craig Graves of Quail Hollow for New Homes Sold and Re-Sales, Sal Fatzie of Palm Terrace for PKO’s Sold, Chris Thompson of Magnolia Village for Most Outstanding Land-Lease Community, Mark Lind of Caribbean Isles for Most Outstanding Resident-Owned Community, Doug Roper of Winterset RV Resort for Most Outstanding RV Community, and the much coveted President’s Award went to Tom and LaDonna Campbell of Jetstream RV Resort. Although we missed out on our typical picnic of food, games, and fellowship, it was still great to be able to connect in this difficult time.
Thank you to all our Team Members for the dedication and hard work shown in 2019. We are so blessed with our Newby Team and are anticipating a great 2020! We hope to see everyone in person at next year’s award picnic!
“Do not be anxious about anything, but in everything, by prayer and petition, with thanksgiving, present your requests to God.” Philippians 4:6
At Newby Management’s corporate office, the work day begins with prayer. At 8:30 everyone gathers together to bring prayer requests for themselves, loved ones, team members and the company. It’s a time for team members to lift each other up in prayer.
In doing this, the company has created a culture where team members feel confident in sharing their struggles. Rather than feeling alone in their problems, everyone knows they have a work family surrounding them, supporting them and caring for them.
Prayers aren’t just lifted up in the morning though. If team members in the corporate office or the field are experiencing something major, the team will stop what they are doing and meet together to pray. It isn’t uncommon to find the team gathered in the hall praying for someone.
This culture is about more than prayer. It’s about an entire company taking the time to put people first, it’s about feeling safe in the workplace, it’s about knowing that God is bigger than our problems. Whether it’s family trouble, illness or problems at work, our team members feel comfortable bringing them to the table.
When it’s something that a team member might not feel comfortable sharing at the time, they ask for unspoken prayers. These unspoken prayers are something we’ve all dealt with from time to time. They are the things we aren’t ready share or don’t know how to. When those come up we lift them up to God too. We know he hears even the prayers we aren’t ready to speak yet.
It’s not common to hear of a company that starts each day with prayer. At Newby Management it’s acts like this that make it such a great place to work. From prayer and Bible studies at staff meetings to the corporate chaplain and Bible program, it all contributes to a workplace that loves God and people.
Serving your residents is important. At Newby Management, it’s one of the most important things we do. If you’re at a loss for how to serve residents in your manufactured home community, here at 5 ways our team members go above and beyond in our communities.
1. Holiday Cheer
The holidays are fast approaching, and as they do we are gearing up for spreading some holiday cheer to our residents. Each year, we pack food bags full of non-perishable items for the needy families in our communities. It’s a simple act, but it helps alleviate some of the stress that comes with the holidays. We also deliver poinsettias to families who could use a little cheer. These are great ideas to begin implementing in your own communities.
2. Involve Residents
When things are happening in your community, it can be tempting to limit your resident’s knowledge on the topic. At Newby Management, we encourage resident involvement in community issues and happenings. Not only does it help residents feel at ease when changes are being made, it also helps them feel involved. In one of our communities, Camelot Lakes, the team members held a pre-construction party to help prepare residents for what was to come. It was a great way to answer questions and give residents a good feeling about the future.
3. Consider Your Surroundings
What do we mean by this? Think of the state in which your communities are built. Does it snow? Does it rain a lot? What unique challenges does your state face? In Florida, our manufactured home communities are susceptible to hurricanes. That’s why Newby Management established the Newby Management Emergency Action Team (NEAT) in 2005 to respond to disasters that may occur in our communities. These disasters include hurricanes, fire, tornadoes, flooding and terrorism. The goal for NEAT at the community level is to equip community management to be prepared to deal with disasters when they happen within their communities in a professional and organized manner, that will help protect people and property. In this way, we are serving the residents and meeting their needs.
4. Establish a Servant Heart
At Newby Management, we try to encourage all our team members to establish a servant’s heart. This is the most consistent way to serve residents. Having a servant’s heart means serving others without expectations. For example, we don’t serve our residents with the expectation that they never have complaints, refer us new residents or bring baked goods to the office. We do it out of humility, love and respect for those we are called to serve. When you consider serving a blessing, it becomes something you want to do, instead of something you have to do.
5. Do Random Acts of Kindness
We serve our residents in some many ways every day. Many of them are tangible and business-related. These are expected and required of a management company. What’s unexpected is going above and beyond in service and care. Random acts of kindness are so special because most times they’ll never be traced back to you. When they are, you can remind people to pay it forward. Do you know of a lonely resident’s birthday? Drop a card in their mailbox. See a resident with a really nicely manicured lawn? Stop by a let them know! Have a resident who is always offering to help out? Send them a thank you note. These simple acts are great ways to serve residents, but are also great ways to find yourself doing a lot more smiling.
For most the goal when selling a home is to do it quickly and for the highest possible asking price. While you cannot control the market, you can control some variables that will help you get the best results.
LOOK AT YOUR CURB APPEAL
The outside of your home is the first impression potential buyers see when considering your home. A few simple things that can easily boost curb appeal can go a long way in catching a buyer’s eye. Be sure your welcome mat is welcoming (aka clean, not dingy or faded). Weed your flower garden, and add fresh mulch or rocks. Consider planting some colorful flowers that will catch a buyer’s eye, or putting some potted plants near your entry way.
Some other things to consider for the outside of your home. What is the condition of your home’s exterior? If you have gutters, are they cleaned out? Do you need to update your paint job or perhaps even just the trim? Consider power washing the home’s exterior, sidewalks, drive way and decking. Check the rails leading into your home to make sure they are secure. A wobbly railing, while it is an easy fix, can be a deterrent or worse harm a potential buyer.
FIRST IMPRESSIONS COUNT
Have a bright, uncluttered entrance way. Many LED lightbulbs on the market today are not only energy efficient, but also pleasantly bright. Buyers want the entry area to feel spacious and clean. Remove unnecessary items such as shoes, jackets, and umbrellas. Keep the floor swept/vacuumed. If your home has a tiled floor, be sure to evaluate the grout. Does it need to be cleaned? Or repaired? What is the condition of your carpet? Countertops? Appliances? Repairs can impact your bottom line, but there are some you should consider, because they will make your home more appealing to potential buyers.
Normally, one should want their home to be a reflection of themselves, however when trying to sell your home, you want buyers to be able to imagine the home as their own. What does this mean for you? Remove your personal memorabilia. Pack away your family photos, take the magnets off the front of your refrigerator. Repaint your interior if you do not already have neutral wall colors.
Consider renting a storage shed to help declutter and neutralize your home. Excessive furniture can make a home feel cramped. Clean out your closets, even if it means packing away the majority of your clothing. The same technique applies to linen and coat closets, your pantry and any other storage areas including often overlooked areas like your kitchen countertops. When selling a home, less is more.
OTHER THINGS TO CONSIDER
We often do not notice the smell of our own home, because we are used to its fragrance. Visitors however, notice the smell right away. Consider having a neutral smelling air freshener to help neutralize the smell of your home. Another alternative, if you have time before a showing is to drop some slice and bake cookies in your oven. These will give a pleasant aroma that is not overwhelming for most visitors. They also would look nice on a decorative plate on your countertop after they are baked.
If you have a cat, be sure the litter box is scooped daily. Likewise, bathe your pooch often while you are trying to sell your home. Look closely around your home; you may need to take a lint roller to your furniture to remove pet hair. You might need to dust more often.
Another consideration for pet owners when selling a home is to make sure they are not out and about during a showing. Not only is this is for the safety of your pets, but also for the comfort of your potential buyer. If at all possible, the ideal situation would be to not have any pets home during a showing.
CLOSING THE DEAL
Selling a home can take time, but a little effort can go a long way to getting your home sold. As you wait for that potential buyer to make an offer, relax and enjoy the work you have put into your home to get it ready for the market. The right buyer will come along, soon enough.
Happy residents can make or break a community. After all, even in this digital age, word of mouth is still the best marketing tool. In fact, most people now turn to online groups and forums for advice rather than advertising, marketing, friends or relatives.
For a manufactured home community owner or operator, this is more important than ever. Resident satisfaction should not only be measured, but evaluated on a yearly basis. It should be done with a tested tool, such as the Insight Track Survey (TM), which was developed by Newby Management and the University of Florida.
As a property management company, we measure our success on a number of factors, but one of the biggest is resident satisfaction. Each year, our team sends out postcards to residents in each of our communities across Florida, giving them a code to sign in anonymously to an online survey.
From there, we ask residents to indicate on a scale from 1-10 how satisfied they are with several aspects of the community, including:
How Safe They Feel
The Value They Receive
The Amenities They Enjoy
Whether They Would Recommend the Community to a Friend
Space for Free-form Comments
Our team works diligently to complete the surveys in February while our winter visitors are still here. This gives us as many responses as possible so we can analyze trends and look for actionable items. It allows us to work with manufactured home community operators to improve their communities in ways that will matter most to residents.
Today more than ever, residents expect a quality experience. This is especially true for residents who are looking for adult living communities. These are not the retirees of the past. The expect a wide range of activities that vary from bingo and shuffleboard. They are younger, more vibrant and more technology-friendly. For adults 55+, a community should be an experience, not just a place to live.
For the younger generation, they are looking more and more to non-traditional housing. In the past, young adults generally didn’t consider the idea of living in a manufactured home. Today, they are seen as viable and affordable housing options for a generation that is struggling to enter the housing market.
As we watch the manufactured housing industry grow and change, it’s important to stay on top of what consumers want. As manufactured home community owners and operators, we understand that finding the time to assess these trends can be daunting. That’s why we developed and utilize the Insight Track Survey (TM) on a yearly basis to help our communities be as successful as possible.
The attainment of our approach can be seen in our current resident satisfaction. At Rolling Greens, a 55+ golf community in Ocala, Florida, residents are happier than ever. With the help of ownership, we have taken on numerous capital improvements to the community, including a new clubhouse, new pools, better roads, tree trimming and new 2016 model homes.
“We think Rolling Greens is the nicest manufactured home community in the Ocala area, “said Phyllis & Bob A, Rolling Greens residents. “Many upgrades to the facilities have been completed & are continuing to be made. New homes now are offered, older homes are being updated, & the old deteriorated homes are being removed. We’re very happy we bought a home here.”
Comments like these can be found at our communities across the state. Stay tuned this month as we discuss the different ways we handle resident relations at Newby Management. If you’re interested in our other property management services, please email us at info@NewbyManagement.com. We look forward to making better communities together.
The smell of barbecue chicken wafts through the summer air. It’s a smell that creates memories and brings them back for residents at Newby Management communities. For the residents, it’s about more than a BBQ, it’s a time to connect with friends, to relax and to enjoy their community.
For the Newby Management corporate team, the Summer BBQ’s are about living out one of the company’s core values: Servanthood. It states: “With Jesus as our example, we will strive to graciously serve our customers, investors, and fellow team members to the highest level possible. Each of us agrees to be accountable to a higher authority.” Each summer, team members from the corporate office travel across the state with a grill in tow to
serve up grilled chicken, potato salad, beans, dinner roll and a large cake. Themes create a fun and exciting atmosphere, different years have featured fiestas, the 70s and more!
As you can imagine, a lot of logistics go into a BBQ for an entire community! In some larger communities, our team may cook over 400 pieces of chicken. This means we start at dawn and turn the grill four times!
You definitely won’t go away hungry from one of our shindigs either. We give very specific instructions to local butchers on how to quarter the chicken so each serving is huge. That’s right! We not only serve big pieces of chicken, but we also use local butchers near the community we’re serving.
When a resident comes through our line, they can be assured that we temp tested the chicken before it leaves the grill, so we can be sure it’s cooked thoroughly. Then comes the fun part: deciding whether you want light or dark meat. Delicious! You can get a piece plain or drenched in Sweet Baby Ray’s BBQ Sauce.
We love summertime because it means an opportunity to serve our residents and give back to our communities with a good old-fashioned southern BBQ. To our team, these are times of great fellowship and fun. They are a time to create new memories and reflect on past memories. They are a time to remind our residents that we are on their side. And of course, we can’t forget the delicious food!
If you own a manufactured home community, you could be missing out! While it’s a great way to earn income, and provide a valuable service to the community, many do’t realize how hard it is. It requires 24/7 attention.
You might be missing the details that a professional management company wouldn’t.
That’s where Newby Management comes in. We’re a full-service property management company with over 40 years of experience in the industry. Our team expertly manages your manufactured home community while keeping you in the loop, so you always know what’s going on.
Our corporate staff works hard every day to keep your manufactured home community running smoothly. Our experience, combined with our depth of service, make us one of the best options for manufactured home community management in the industry.
Here’s an in-depth look at the manufactured home property management services we offer:
The Newby Management team knows that each manufactured home community faces unique challenges. That’s why each property is approached individually, and their struggles, hopes and dreams become Newby Management’s. Each manufactured home community is handled as if it belonged to the company.
Property Management Services:
Sales & Marketing
Create & Promote Lifestyle
Hold Meetings for Rent Increases
Comply with State & Federal Guidelines
Host Social Events
Physical Plant Management
24-Hour Crisis Management
Accounting is usually marked by numbers and figures. At Newby Management, it’s marked by genuine care. The accountants treat all the money they handle as if it were their own. They personally invest in the outcome of the finances, and through it are able to provide excellent customer service and financial reporting.
When investors or ownership groups make special requests known, the accounting team meets them consistently. The company’s service package is often customized to meet the needs of a variety of challenges that investors and owners face. Unlike other companies, Newby Management clients have the comfort of knowing they will always be able to talk directly to a live person who handles their account on a day-to-day basis.
On-Time Payment Processing
Professional Financial Reporting
Manage/Reconcile Bank Accounts
Hiring the right team members for the right positions is about more than wordy job descriptions. The human resources department at Newby Management is dedicated to finding the right team members, with the right personalities to fill positions on our team.
Competent On-Site Personnel
Hire/Fire Team Members
Advertise and Recruit for Open Positions
Ensure Compliance with Federal and State Laws
Complete Background and Drug Screenings
Administer Skills & Personality Tests
Provide Workers’ Compensation
The Newby Management IT team is on the cutting-edge of technological advances in the industry. A thoughtful, intelligent group of early adopters make this department unequivocally trained to handle a vast range of requests, issues and ideas in the property management arena.
Website Design and Management
Security Camera Systems
Ongoing IT Training
Virus Protection and Updates
Wholesale Pricing on Hardware
Sales & Marketing:
In an ever-evolving digital landscape, the sales and marketing team at Newby Management works to stay current across all mediums. The in-house talent available to clients is unparalleled in the industry, and gives the team a unique ability to create one-of-a-kind products and marketing programs that are tailored to individual communities.
Sales & Marketing Services:
Social Media Marketing
Social Media Training
In-house Design Team
Licensed Broker and Dealer in Community
Sales Agent in Community
Online Listing Service for Sale Homes
Our fast-paced society often neglects the emotional and spiritual needs of people. Our chaplaincy program is designed to connect with people on a deeper level, giving them a touch of humanity that is often lacking in the workplace.
Photos. Videos. They are the new mediums, quickly taking the place of words and stories. It’s how people share information, how people see the world. Think of the newest social media platforms like Instagram and SnapChat. They revolve around pictures and videos that tell a story. So, why does a property management company have an Aerial Drone Camera? To tell your story.
Whether you own a manufactured home community, or invest in one, you likely want to promote the community. But today’s seniors aren’t looking for just any manufactured home community. They are looking for something with life, vibrancy and activities. They want to be sold a lifestyle. That’s what we do.
Our corporate photographer has over a decade of experience capturing the beauty in moments and scenery. We hired him to our team in 2014 to showcase our communities in a unique way. Once he started to produce beautiful still imagery, we got the wild idea to create professional videos.
Enter the Phantom 3 Professional Drone, a state-of-the-art, light-weight , multi-functional integrated aircraft and camera. With this new technology, our marketing team can produce high-definition aerial videos and photos that take the viewer above and beyond. Normally, these would cost your community thousands of dollars with planning, production, editing and promotion. At Newby Management, we have the in-house capability to handle all of this for you.
We will assess your manufactured home community and determine the perfect promotional video. Our in-house marketing team then comes together to create a voice over and shot list. Jake Bibler, our corporate photographer, then goes out and shoots the footage. So far, we have created promotional material for several communities that feature sweeping shots, creative videography and stunning photography.
Once the video is finished and approved by you, we promote it on various social media platforms. Our in-house web developer also adds the video to your website so viewers can watch it directly from your page. If you wish, we can also promote the video through pay-per-click advertising to reach even more viewers in your demographic.
To see promotional videos we’ve created using the Phantom 3 Professional Drone, please visit the links below:
What’s better than walking into a room full of people who are happy to see you? At Newby Management, that feeling has permeated our corporate lifestyle. The first of our three steps of service says “Always use a warm and sincere greeting. Use a person’s name if and when possible.”
Warm welcomes can take on different forms, whether it’s welcoming a new member to our team or a potential resident into our communities. When welcoming a new team member, we work to ensure they feel part of our work family. Employees want to feel valued and appreciated. This includes factors like proper training, introduction to key team members and follow-through on future questions. From this a tight-knit team is built.
These team members then go on to become the face of the community in which they work. They are often a potential resident or guest’s first impression. Within the communities, warm welcomes are especially important. Part of our culture is to use warm and sincere greetings, using names when possible. These small acts go a long way in making people feel important and valued.
At the community level, Newby Management encourages community managers to focus on residents when they come into the office. This means stopping work for the moment and focusing on the resident. The resident will feel their concerns are important and heard. They can see and feel when greetings are not warm and sincere. Often times, their mood will be reflected in our own. If you begin with a light and cherry attitude, they are likely to do the same.
These same principles apply when a team member leaves the company as well. If the parting is done under amicable circumstances, we always strive to offer fond farewells to our team members. Whether it’s words of encouragement, taking them to lunch or having a goodbye party, simple acts go a long way.
When residents or guests leave our office, we make sure to offer them a fond farewell! They will remember that you took the time to give them a little extra customer service.
You can probably see a pattern by now. The impression you give someone is lasting, and their feelings about you will live on long past their specific memories. For instance, in 2011 our team went to the Florida Aquarium for our annual Christmas party. As is customary, we personally thanked the kitchen crew and staff. Even though that was several years ago they still remember our company because of that small act.
Using warm welcomes and fond farewells is a part of our corporate culture that bridges the gap between people. It’s one that reminds us the value of all people in all circumstances. It helps us stop in our busy lives to thank and care for the people around us in a personal way, and that makes all the difference in the world.
For more than a decade, Florida has avoided catastrophic hurricanes. Catastrophic storms like Wilma and Charley, the kind that rip along our peninsula and leave a path of destruction, disaster and sometimes, even death. But in early October, we watched as forecaster’s predicted Florida in the path of a dangerous Category 3 storm, Hurricane Matthew.
At the time, the National Hurricane Center projected Matthew as a potentially historic disaster for much of Florida’s east coast. At Newby Management, our team was on high alert with several of our communities in the storm’s direct path.
With experience in previous hurricanes, we activated the Newby Emergency Action Team (NEAT). In August 2004, Hurricane Charley tore through Southwest Florida and severely damaged a Newby Management community. From that experience, the team created NEAT to respond to natural disasters that may occur in Newby communities including hurricanes, fires, tornadoes, flooding and terrorism.
Despite predictions, Hurricane Matthew never made direct landfall in Florida. Instead, the harsh outer bands of the storm licked the state, causing widespread flooding, damage and power outages across the state, leaving 5 people dead.
In our communities, although there were reports of some significant damage, we lost no lives and no one was injured. NEAT responded before, during and after the storm to help keep residents safe and get their lives back on track quickly. Over the past 11 years, the NEAT team has been deployed 14 times to assist our communities across Florida.
While NEAT does not replace state or federal resources like Red Cross, we do understand that during times of natural disaster, these agencies can get overwhelmed. That’s where NEAT steps in. Our team of trained volunteers is able to provide resources and organization until the appropriate agencies can take over.
Here is a break-down of Newby Management’s response to Hurricane Matthew: BEFORE HURRICANE MATTHEW:
• Corporate team members including the president, vice president, CEO and regional managers began reviewing NEAT documentation pertaining to storm preparation in the days leading up to Hurricane Matthew.
• Regional managers at the corporate office called their community managers to review their preparations and storm procedures.
• Based on Hurricane Matthew’s projected path, 2 NEAT teams were formed. One was set to deploy to Sandhill Shores in Fort Pierce, and the other was set to deploy to the east coast, where Newby Management has three communities. These two areas were projected to get the worst of the storm.
• The corporate office continued to monitor the path of Hurricane Matthew to ensure the proper personnel and resources where in place.
• Team members worked to ensure the 2 NEAT trailers were stocked and ready. These 6 x 12 trailers hold everything from generators and air compressors to bug spray and gloves.
• Community managers were instructed to board up clubhouses, clear debris and ensure their community was prepared to handle strong winds and potential flooding. AFTER HURRICANE MATTHEW:
• Hurricane Matthew hit on Friday October 7, 2016. Although the storm did not directly hit the state, the east coast sustained strong winds and some serious damage.
• After receiving reports from the on-site NEAT teams at several communities, the corporate team made the decision to deploy both stocked NEAT trailers to the east coast, where two communities needed immediate attention.
• Saturday and Sunday the NEAT team deployed to the communities.
• Saturday morning, the team made a preliminary assessment of all affected communities.
• 3 NEAT team volunteers went to Highland Country Estates in Debary to help with moderate clean-up there. The NEAT trailer also made a stop at this community to drop of necessary supplies.
• The rest of the NEAT team met at Magnolia Village to prioritize response activities. Teams were then split up between the 3 communities to begin work.
• Teams worked to clear roadways and clean up twisted metal.
• On Sunday, 2 regional managers and Newby Management’s president made final preparations for the second team of NEAT volunteers to finish the initial relief efforts on Monday. Although, full clean up and recovery will take weeks. COMMENTS FROM TEAM MEMBERS ON NEWBY MANAGEMENT’S HURRICANE MATTHEW RESPONSE:
”I cannot say enough about how grateful I am for all of my community managers,” said Neil Brown, Newby Management Regional Manager. “They all responded wonderfully in the preparation and response to this event. I have yet to hear a complaint. This is true also of the response volunteers from the corporate office and other communities.”
“I am always amazed at how in the face of tragedy people will pull together to accomplish difficult tasks, said Barry Campbell, Newby Management Regional Manager. “The way our company personnel responded with positive attitudes, ready to work, focused on serving and preserving property is what made this response so successful. Training and planning helped, solid leadership did its part, but the aforementioned attitudes of service made it a successful “team” response.