Why does Newby Management do Strawberry Socials?

resident relations, serving residents, manufactured home community, mobile home community, rv community
The delicious strawberry desserts.

As February rolls around, strawberries are coming into season. We here at Newby Management are getting ready for our beloved Strawberry Socials.  We are preparing to undertake 30 different Strawberry Socials all across the state of  Florida and will travel hundreds of miles to serve our residents. This might leave some of you wondering why Newby Management does Strawberry Socials.

Here at Newby Management, Strawberry Socials are a tradition that stretches back many years, starting in our founder’s childhood.  Martin Newby grew up farming in Iowa.  At the end of the season, his parents would invite the neighbors over, who brought homemade ice cream, and they would share their home grown strawberries. Just like that, the first Newby Strawberry Social commenced on a front lawn in Iowa.

Once Martin started Newby Management, he was always looking for great ways to provide exceptional customer service to the residents. Thinking back to his years in Iowa, he sought to recreate the Strawberry Socials of his youth.  Now, all these years later, we still continue to serve strawberries to our residents. We here at Newby Management have a Strawberry Social season. Every year we look forward to engaging with our residents and serving delicious strawberry shortcakes that have been perfected over the years.

Secrets to Using Strawberries in Customer Service

resident relations, serving residents, manufactured home community, mobile home community, rv community
The delicious strawberry desserts.

How can you use strawberries to serve your customers? That’s easy! Top them with shortcake, whipped cream, and our favorite, ice cream.

At Newby Management, Strawberry Socials are a tradition that has continued for almost 30 years, hailing all the way back to our founder’s childhood. Martin Newby grew up on a farm in Iowa. Along with the normal crops, they also grew potatoes, cabbage, sweet corn and 3 1/2 acres of strawberries.

At the end of the season, his mom and dad had the idea to invite the neighbors to bring homemade ice cream and they would supply the delicious strawberries. The birth of the first Strawberry Social was enjoyed by some 200 people on the front lawn of the farm.

As an adult in business, Martin was always looking for ways to provide extraordinary customer service to his customers. As he researched, providing a quality experience for consumers was a good place to start. Thinking back to his teen years on the farm, he remembered the Strawberry Socials with fondness. He felt these could be recreated for all residents.

Today, these Strawberry Socials are a point of fun and excitement in our communities. Residents gather together to laugh, fellowship and share life together. These aren’t any strawberry desserts either. It all starts with a generous helping of vanilla ice cream, topped with a decadent piece of shortcake, followed with a large scoop of strawberries and finished with a dollop of whipped cream.

Newby Management team members head across the state during the months of February and March to help serve up these delicious deserts to residents. It’s a sweet way to give back to our residents through service.