It’s no secret America has an affordable housing crisis. With homeownership outside the reach of many Americans, they are often left paying exorbitant rent prices. To fight back against the crisis, and to challenge the stigmas associated with manufactured homes, one builder has launched its biggest marketing campaign to date.
Clayton homes, one of the largest home builders in the country, launched the Have it Made initiative nationwide on Sep. 2. The 60-second commercial aired during the University of Alabama and Florida State University football game, and represents the company’s mission to provide quality homes at affordable prices, says Kevin Clayton, CEO of Clayton Homes.
“With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans,” he says.
Partnering with the Boulder, Colorado ad agency, Made, Clayton homes hopes to position itself as a solution to the growing need for affordable housing. The U.S. Census Bureau reports the average cost of a new single family site-built home with land is approaching $380,000 while today’s manufactured home can be purchased for significantly less–about $70,100 not including land.
Have It Made challenges the stigma associated with homes built in factories and delivered in sections to their final locations. Clayton Built homes are constructed indoors to avoid water damage and weather delays while creating long-term value from the use of economies of scale. The homes are built to highly regulated building standards and offer many energy-efficient features, the company says.
Clayton Homes is among the builders who have patterned with Energy Star. Their homes must meet guidelines for energy efficiency set by the U.S. Environmental Protection Agency. In fact, their homes are 20 to 30 percent more efficient than most standard homes. To achieve this, Clayton Homes uses:
- Top-Grade Insulation
- Extensive caulking and tight construction to eliminate unwanted drafts
- High-Performance Windows and Doors
- Use of UL and Energy Star approved materials including low-escape air ducts
According to the National Association of Home Builder’s latest survey of home buyer preferences, Energy Star appliances and windows, along with an overall Energy Star rating, were among the top-5 most wanted features. Other wanted features include a programmable thermostat, which is available as an upgrade in Clayton Homes.
New manufactured homes are comparable to site-built homes in not only quality, but also style. One of Clayton’s luxury homes comes in at over 2,200 square feet and features three bedrooms, plus two full baths. The Captain Jack includes features such as granite counters, a kitchen island, a breakfast bar, glass enclosed large showers, a fireplace and more. You won’t believe the styles and upgrades that are available for new manufactured homes.
It’s time to end the stigma and make affordable housing available to Americans again.
Learn more about Clayton and their homes: https://www.claytonhomes.com/